AdTechEdge
- Press Release
- March 23, 2026
- 1 views
Unilever’s Cif turns an internet joke into a real way to clean up credit
São Paulo, March 23, 2026 – After years of jokes, memes and comments across social media saying that Cif cleans everything – except people’s financial lives, the brand decided to take…
- Press Release
- February 19, 2026
- 1 views
Meet The People Launches MTP Intelligence, A Proprietary AI-Enabled Platform Unifying Creative, Media and Commerce
NEW YORK— February 19, 2026 —Meet The People (MTP), the innovative alternative to the traditional advertising holding company model, today announced the launch of MTP Intelligence, a proprietary AI-enabled platform…
- Featured Articles
- January 29, 2026
- 1 views
Agentic AI in Programmatic Advertising: What’s Real, What’s Shipping, and What Actually Matters
Agentic AI has quickly become one of the most overused terms in advertising technology. Every platform now claims to offer “agents,” “autonomous buying,” or “AI-driven orchestration.” Much of that is…
- Press Release
- December 8, 2025
- 1 views
Broadsign Announces Acquisition of Place Exchange
MONTREAL, November 25, 2025 – Out-of-home (OOH) adtech provider Broadsign today announced it has acquired Place Exchange, a leading independent OOH supply-side platform (SSP), with a minority investment from Crestline Investors. Combining Broadsign’s content management…
- Guest Column
- September 5, 2025
- 1 views
Ad-Tech PR: Turning Algorithms Into Stories People Understand
In the world of ad-tech, algorithms often do the heavy lifting, powering everything from audience targeting to performance analytics. Yet the challenge for ad-tech companies is translating these technical feats…
- News
- August 20, 2025
- 1 views
Disney Adds Senior AdTech and Product Leaders Ahead of ESPN Streaming Push
Disney’s product and technology division is back in hiring mode. Just two months after a round of layoffs that trimmed staff, the company is bringing in two heavyweight executives to drive its adtech and product roadmap forward.
- News
- August 19, 2025
- 1 views
Meta Tightens Ad Targeting: Broad AI Automation Takes Over
Remember back in spring when Mark Zuckerberg promised advertisers that one day they’d just drop in a URL and Meta’s AI would handle the rest? That future is coming faster than many ad buyers expected—and not everyone’s thrilled about it.
- News
- August 14, 2025
- 1 views
Nielsen to Launch CTV Ad Intel in Australia, Promising Unmatched Competitive Insights
Australia’s connected TV market just got a powerful new measuring stick. Starting Q4 2025, Nielsen will roll out CTV insights within its Ad Intel platform, giving advertisers, agencies, publishers, and broadcasters an unprecedented look at competitor ad spend and creative strategies across major streaming services—including Netflix, Prime Video, Hulu, YouTube TV, and Paramount+.
- News
- August 12, 2025
- 1 views
Orange Trail Launches Pre-Vetted Agency Ad Accounts to Beat Platform Bans
In the high-stakes world of digital advertising, a sudden ad account suspension can tank a campaign overnight. Orange Trail thinks it has the antidote. The Bulgaria-based company has officially launched a stability-focused agency ad account service designed to keep marketers, agencies, and brands running without disruption—across platforms from Meta and Google to TikTok, Snapchat, Pinterest, X, and Reddit.
- News
- August 12, 2025
- 1 views
Meta Supercharges Brand Rights Protection with Scam Ad Crackdown
Meta is stepping up its fight against online fraud, rolling out a fresh set of updates to its Brand Rights Protection tool for Facebook and Instagram. The changes promise faster takedowns, broader scam ad reporting, and a more streamlined experience for the brands trying to keep impostors at bay.
