BusinessWire
- News
- April 6, 2026
- 2 views
LiveRamp and Unity Join Forces to Bring RampID Identity to Mobile Gaming Ecosystem
LiveRamp (NYSE: RAMP) and Unity (NYSE: U) announced an expanded collaboration that places LiveRamp’s interoperable identifier, RampID, directly into Unity’s mobile advertising marketplace. The move gives advertisers a unified way to target…
EIN Presswire
- News
- April 6, 2026
- 2 views
Deep Sync Teams Up with MiQ to Speed Up Voter‑Data Activation Ahead of 2026 Midterms
Why Speed Matters in Modern Campaigns Political operators have long depended on massive voter databases to shape messaging and allocate ad spend. Yet the process of converting those lists into…
- News
- April 6, 2026
- 2 views
HititBet Taps UK‑Based Absolute Digital Media to Lead SEO, Paid Media and Performance Marketing Across Regulated iGaming Markets
In a move that underscores the growing sophistication of digital marketing within the heavily regulated iGaming sector, sports betting and casino operator HititBet announced on April 2, 2026 that it has selected…
GlobeNews Wire
- News
- April 6, 2026
- 2 views
Pixalate Unveils Web Seller Trust Index 2.0, a Free Benchmark to Distinguish Direct From Arbitraged Programmatic Inventory
Pixalate, the company that builds technology to detect ad fraud and enforce privacy compliance, announced the release of the second generation of its Web Seller Trust Index (STI 2.0). The refreshed…
- News
- April 6, 2026
- 2 views
Birch Stream Digital Expands Winston‑Salem Operations, Aiming to Boost Local B2B Visibility
Birch Stream Digital, the Winston‑Salem‑based boutique that has built its reputation on transparent, data‑driven marketing, disclosed on April 2, 2026 that it is widening its local footprint. The move, announced via a…
PR Newswire
- News
- April 6, 2026
- 2 views
Unverified Spins Off From Sweatpants Media, Touts Full‑Service Creative for Automotive and Performance Brands After Super Bowl and Olympic Debut
Unverified, the newly independent creative studio founded by Andy Bell, announced its launch as a stand‑alone operation. The firm’s first major effort, the “Affirmations” campaign for Toyota, ran during Super Bowl LX…
- News
- April 6, 2026
- 2 views
Swivel and Olyzon Unveil Agent‑Driven CTV Marketplace Powered by AdCP
Swivel, the platform that orchestrates ad‑operations for publishers, announced a live integration with Olyzon, a TV‑ad decisioning service. The two firms have linked their respective “seller” and “buyer” agents through…
Vikrant Shetty
- Interviews
- April 2, 2026
- 2 views
How Deniz Gezgin Is Positioning Eightpoint at the Center of Native’s Evolution
1. How has the adoption of native direct deals influenced your ability to reach target audiences? At Eightpoint, native direct deals have fundamentally shifted us from distribution-driven monetization to intent-driven…
- News
- April 2, 2026
- 2 views
Comcast Advertising’s New Study Shows TV Amplifies Digital Ad Performance Across Channels
Comcast Advertising released fresh data from its “TV Makes Memories” research, offering a detailed look at how television—both traditional broadcast and streaming—affects the broader advertising ecosystem. The study surveyed a cross‑section of…
- News
- April 2, 2026
- 2 views
Global TV and Online Video Revenues Projected to Surpass $1 Trillion by 2030, Omdia Reports
At the FED Show in Madrid, Maria Rua Aguete, Omdia’s Head of Media & Entertainment, unveiled a data set that paints a stark picture of where the media landscape is headed. According…
