Geopath and OAAA Launch Pilot to Modernize Out‑of‑Home Audience Measurement with Ipsos

The out‑of‑home (OOH) sector is taking a decisive step toward a unified, data‑driven future. Geopath, the industry’s primary audience measurement provider, announced on March 31, 2026 that it is teaming up with…

Nexxen Unveils “TV for Today,” a Cross‑Platform Planning and Activation Platform Blending Linear and CTV

Nexxen announced on March 31, 2026 that its newest offering, Nexxen TV: TV for Today, is now available to advertisers and agencies seeking a single‑pane view of the fragmented television ecosystem. The platform promises to combine…

Good Traffic Sets Its Sights on Brazil, Extending Rideshare‑Powered OOH to LATAM

Good Traffic, the company formerly known as mobilads, announced on March 31, 2026 that it is rolling out its transit‑focused out‑of‑home (OOH) solution in Brazil. The move follows a year‑end rebrand and…

Maryland’s Business Landscape Gains Momentum Across Energy, Real Estate, Venture Capital and Biotech

Maryland’s Business Landscape Gains Momentum Across Energy, Real Estate, Venture Capital and Biotech Energy Relief Takes Center Stage Baltimore Gas and Electric (BGE), Maryland’s largest natural‑gas and electric utility, partnered…

Criteo Opens GO Platform to SMBs with Full Self‑Service, AI‑Driven Creative Tools

Criteo (NASDAQ: CRTO) announced on March 31, 2026 that its GO performance‑marketing suite is now available as a fully self‑service solution for small and mid‑size businesses. The move gives advertisers the ability to…

MediaRadar expands ad‑tracking platform to cover Formula 1 as the sport goes exclusive on Apple TV+

MediaRadar now offers advertisers detailed intelligence on Formula 1 sponsorships streamed solely through Apple TV+, marking a major step in the industry’s shift toward “Video Everywhere.” The 2026 Formula 1 season will be…

Be the first to know with our

latest insights and updates.

Newsletter Signup

You have successfully subscribed to the newsletter

There was an error while trying to send your request. Please try again.

AdTech Edge will use the information you provide on this form to be in touch with you and to provide updates and marketing.