PR Newswire
- News
- December 5, 2025
- 2 views
IAB’s 2026 Annual Leadership Meeting Puts AI, Commerce Media, and Measurement Up Front as Industry Enters a New Era
The Interactive Advertising Bureau is setting the tone for 2026—and making it very clear that the industry isn’t just evolving, it’s mutating. Today, the IAB unveiled the full agenda for its 2026 Annual Leadership Meeting (ALM), happening February 1–3 in Palm Springs. The event returns under the banner “It Starts Here,” which doubles as both a rallying cry and a warning that the next two years won’t look anything like the last ten.
- News
- December 5, 2025
- 2 views
Clear Channel Outdoor Wins Hollywood Burbank Airport to Build a Hollywood-Style Digital Media Network
Clear Channel Outdoor’s Airports Division has been selected, after a competitive procurement process, to overhaul BUR’s entire advertising and sponsorship ecosystem. And they’re not just upgrading a few displays. They’re rolling out an almost fully digital, Hollywood-inspired media network designed to match the airport’s creative surroundings—and to sync perfectly with the airport’s major reconstruction project, the Elevate BUR terminal opening in October 2026.
Oscar Mathew
- News
- December 5, 2025
- 2 views
Clinch Supercharges Its AI Copilot With Data Agents That Turn Campaign Analytics Into a Conversation
Clinch, long known for pushing automation into the stubbornly manual corners of ad operations, is back with a major upgrade. The company’s AI Copilot—part of its Flight Control dynamic content and orchestration platform—now gets a fresh set of “AI data agents” built to make campaign analytics feel less like a chore and more like a conversation. And not the kind that requires a week of data pulling, spreadsheet wrangling, and Slack pings to the analytics team.
- News
- December 4, 2025
- 2 views
HilltopAds Rolls Out New iGaming Tools to Streamline User Acquisition and Boost Campaign Predictability
The iGaming advertising race has never been more competitive—or more expensive. HilltopAds is stepping in with a new suite of specialized features built specifically for iGaming marketers, aiming to reduce uncertainty, accelerate testing cycles, and deliver more predictable performance across global markets.
- News
- December 4, 2025
- 2 views
Gradial Raises $35M to Scale Agentic Marketing Ops—and Tackle the Enterprise Bottleneck No One Wants to Admit
Gradial just closed a $35 million Series B, bringing its total funding to $55 million—a notable leap for a company that’s betting big on agentic AI as the new operating layer of enterprise marketing. VMG Partners led the round, joined by existing investors Madrona and Pruven Capital.
- News
- December 4, 2025
- 3 views
Tambourine Launches Presto, Bringing Real-Time Front-End Editing and Built-In AI to Hotel Websites
Tambourine is raising the bar for hospitality marketing tech once again. The company has introduced Presto, a major upgrade to its Symphony content management system—and one that aims to finally eliminate the clunky workflows hotels have tolerated for years. With Presto, editing a website becomes as simple as pointing, clicking, and typing directly on the live page. No back-end maze. No developer dependencies. No waiting for changes to publish.
- News
- December 4, 2025
- 2 views
Guideline Turns Its AI Agent Into a Full Analytics Workspace With Customizable Dashboards
Guideline is pushing deeper into AI-driven media intelligence with a major upgrade to its AI Agent—this time adding fully customizable dashboards that transform casual, conversational queries into persistent, collaborative analysis hubs. It’s more than a feature release; it’s a shift in how media teams can operationalize insight in an industry drowning in complexity and fragmentation.
- News
- December 4, 2025
- 2 views
Stagwell Puts a Research Veteran in Charge of Harris Quest—Its AI-Powered Push Into Modern Market Intelligence
Stagwell is tightening its grip on the fast-moving world of AI-driven market intelligence. The company has appointed industry veteran Jonathan Gardner as CEO of Harris Quest, the AI-powered research and brand management platform jointly driven by The Marketing Cloud and The Harris Poll. It’s a notable move—less about shuffling leadership, more about signaling where the future of enterprise-grade insights is heading.
Vikrant Shetty
- Guest Column
- December 3, 2025
- 2 views
Integrating Influencer Campaigns and PR for Full-Funnel Brand Impact”
The Power of Integration Modern marketing is no longer about choosing between strategies. Success now depends on how well those strategies work together. PR and influencer marketing have often been treated as…
- News
- December 3, 2025
- 2 views
Brandpoint Launches AI Optimize to Boost PR Visibility in LLM Search
Brandpoint, the Minneapolis-based sponsored content powerhouse, is stepping directly into the AI-driven search era with Brandpoint AI Optimize ℠, a new offering built to help PR teams stay visible as traditional search behaviors shift toward large-language models (LLMs), AI summaries, and generative engine optimization (GEO).
