Paramita Patra
- Featured Articles
- December 9, 2025
- 2 views
First-Party Data as Fuel: Rebuilding AI-Driven Cross-Screen Targeting
A consumer browses reels on her phone, streams a new series on her CTV, and later compares product reviews on her laptop before finally purchasing a tablet. This journey captures…
BusinessWire
- Digital Marketing
- December 8, 2025
- 2 views
Adams Outdoor Expands Charlotte DMA Reach With Shelby Digital Billboards Buy
Adams Outdoor Advertising is pushing further into North Carolina’s fast-developing advertising corridors with the acquisition of out-of-home assets from Keysasa Outdoor in Shelby, a growing city on the western edge…
- Digital Marketing
- December 8, 2025
- 2 views
Perion Integrates Perion One With Amazon DSP to Chase Commerce-Driven Ad Budgets
Perion Network is tightening its focus on where ad dollars are moving next: commerce-heavy, high-intent media environments where attribution actually matters. The company announced that its Perion One platform is…
- Digital Marketing
- December 8, 2025
- 2 views
How Sprinklr Helped L’Oréal Turn Employees Into a High-ROI Social Media Engine
Employee advocacy has long been pitched as the most authentic form of brand marketing. But for global enterprises, turning that idea into a scalable, measurable engine has been easier said…
- Digital Marketing
- December 8, 2025
- 2 views
PubMatic and BrightLine Want to Turn Interactive CTV Into a True Performance Channel
BusinessWire
- Digital Marketing
- December 8, 2025
- 3 views
Semify Buys Dragon Metrics to Supercharge Global SEO and AI Optimization
Semify is making a decisive bet on where search and advertising are headed next. The white-label digital marketing platform has acquired Dragon Metrics, a Hong Kong–based SEO, PPC, and AI-focused…
AdTechEdge
- Press Release
- December 8, 2025
- 2 views
Broadsign Announces Acquisition of Place Exchange
MONTREAL, November 25, 2025 – Out-of-home (OOH) adtech provider Broadsign today announced it has acquired Place Exchange, a leading independent OOH supply-side platform (SSP), with a minority investment from Crestline Investors. Combining Broadsign’s content management…
Vikrant Shetty
- Guest Column
- December 5, 2025
- 2 views
The Ultimate List of 10+ AdTech Development Companies to Watch This Year.
Summary: The digital advertising landscape in India is encountering a significant transformation, and the companies discussed in the list below play a key role in the same. They implement data-driven strategies…
PR Newswire
- News
- December 5, 2025
- 3 views
FOX Sets 2026 Upfront at NYC Center, Leaning on World Cup Momentum and Tubi’s Ad-Tech Muscle
FOX is kicking off its 2026 advertising season with timing that feels more like deliberate choreography than coincidence. Just as global attention turns toward the FIFA World Cup 2026™ Final Draw, FOX Advertising revealed that its 2026 Upfront will take place on Monday, May 11, 2026, at the historic New York City Center—a new venue for FOX and a location steeped in entertainment legacy.
- News
- December 5, 2025
- 3 views
PubMatic and BrightLine Turn CTV Into a Measurable Performance Channel
Connected TV has gotten remarkably good at capturing viewer attention—but historically not so great at proving it can drive real-world business outcomes. That gap just narrowed. PubMatic and BrightLine are teaming up to bring interactive and addressable CTV experiences directly into PubMatic’s programmatic platform, pairing high-engagement ad formats with commerce-media measurement that tracks actual product purchases.
