MarketFully Expands AI Content Empire With Acquisition of Social Element

MarketFully, the global leader in InContent Marketing, has added another major piece to its rapidly growing AI content ecosystem by acquiring Social Element, one of the world’s leading social media agencies. The deal extends MarketFully’s push into multilingual content and brand community management—this time across the fast-moving world of global social platforms.

BellRing Faces Investor Scrutiny After Surprise Sales Slowdown Sparks Stock Drop

BellRing Brands is under the microscope after The Schall Law Firm launched an investigation into whether the company misled investors ahead of a sharp slowdown in expected sales growth. The shareholder-rights firm is examining whether BellRing issued false or incomplete disclosures leading up to its May 6, 2025 earnings call—an event that sent the stock tumbling nearly 19% in a single day.

AI Becomes the New Black Friday Front Door, and Best Buy Wins the Battle for Visibility

AI Just Became the New Gatekeeper of Black Friday If you thought Black Friday was still driven by search results, ad blitzes, and endless email promos, think again. According to…

Why Influencer Marketing Agencies Are Redefining Brand Partnerships

Influencer content reinforces brand messaging. This integration enhances credibility, amplifies reach, and ensures that campaigns align with the company’s overall communication strategy. PR provides the contextual framework for influencer partnerships.…

MediaGo’s SmartBid 3.0 Wins Big Again—And Pushes AdTech Into Its Next Automation Era

MediaGo is back on the winners’ list. The intelligent advertising platform just secured top honors—again—in the AdTech Excellence category at the 2025 Global Tech Awards, thanks to its newest upgrade: SmartBid 3.0, a machine learning–powered bidding system built to reduce cold starts, stabilize delivery, and tighten cost controls.

How AI Closes the Gaps in Cross-Screen Ad Spend   

Your brand launches an omnichannel marketing campaign across streaming platforms, but when the quarter closes, conversions haven’t moved. The CFO asks, “Where did the ad spend actually work?” and the…

The New Playbook for Cross-Screen Reach in a Cookieless World  

A consumer scrolls news on her mobile, flips to her CTV for headlines, reads product reviews on a laptop, and winds down on a tablet streaming her favorite series. For…

S&P Global Marks 10 Years of LME Steel Futures Benchmarking as Demand for Scrap-Based Pricing Surges

The steel market may not grab headlines like AI or quantum anything, but one corner of the sector has quietly undergone a decade-long transformation. S&P Global Energy—formerly S&P Global Commodity…

WEMADE and Razer Launch Global Campaign for Unreal Engine 5 MMORPG Legend of YMIR

WEMADE is going big for the global debut of its Unreal Engine 5 MMORPG Legend of YMIR, and it’s doing so with a partner built for gaming culture at scale: Razer. The two companies have kicked off a worldwide 60-day campaign that blends exclusive digital bundles, cross-platform promotions, and Razer’s enormous payment and channel ecosystem

White Coat Web Bets on a Human-First Strategy in an AI-Dominated Healthcare Marketing World

Healthcare marketing is neck-deep in the AI boom, but one company is intentionally swimming against the purely machine-generated current. White Coat Web, a long-time provider of digital marketing services for small and mid-sized medical practices, says the real secret to winning in an AI-powered search landscape isn’t more automation—it’s more humanity.

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