Adams Outdoor Expands Charlotte DMA Reach With Shelby Digital Billboards Buy

Adams Outdoor Advertising is pushing further into North Carolina’s fast-developing advertising corridors with the acquisition of out-of-home assets from Keysasa Outdoor in Shelby, a growing city on the western edge…

Perion Integrates Perion One With Amazon DSP to Chase Commerce-Driven Ad Budgets

Perion Network is tightening its focus on where ad dollars are moving next: commerce-heavy, high-intent media environments where attribution actually matters. The company announced that its Perion One platform is…

How Sprinklr Helped L’Oréal Turn Employees Into a High-ROI Social Media Engine

Employee advocacy has long been pitched as the most authentic form of brand marketing. But for global enterprises, turning that idea into a scalable, measurable engine has been easier said…

Semify Buys Dragon Metrics to Supercharge Global SEO and AI Optimization

Semify is making a decisive bet on where search and advertising are headed next. The white-label digital marketing platform has acquired Dragon Metrics, a Hong Kong–based SEO, PPC, and AI-focused…

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