BusinessWire
- News
- November 7, 2025
- 2 views
Viant Expands Direct Access With SpringServe Integration to Streamline CTV Supply Paths
Viant Technology is sharpening its edge in connected TV (CTV) advertising with a major upgrade to its Direct Access program—this time through a direct integration with Magnite’s SpringServe video ad platform. The move aims to simplify how ads travel from buyers to screens, cutting out layers of unnecessary intermediaries in a market where every millisecond and margin point counts.
GlobeNews Wire
- Press Release
- November 7, 2025
- 2 views
Samsung Ads and AdGood Partner to Empower Nonprofits with Donated CTV Inventory
LOS ANGELES, Nov. 06, 2025 (GLOBE NEWSWIRE) — Samsung Ads, the advanced advertising division of Samsung Electronics, and AdGood, the nonprofit organization pioneering affordable access to Connected TV (CTV) for mission-driven organizations, today announced a landmark partnership to open the doors of television advertising to nonprofits at scale. Through this collaboration, Samsung Ads will donate premium Samsung TV Plus CTV inventory directly into the AdGood nonprofit media marketplace. Now, nonprofits with resources across the spectrum have equal access to TV campaigns on the most-watched screen in the home.
PR Newswire
- News
- November 6, 2025
- 3 views
In Touch+ Expands National Broadcast Footprint Through Bridge Media Network Partnership
Faith-based media isn’t standing still. In Touch+, the broadcast and streaming arm of In Touch Ministries, is taking its message to more households across the U.S. through a new partnership with Bridge Media Network. The move brings Dr. Charles Stanley’s teachings—and a wider slate of ministry-focused content—to more than 60 broadcast markets nationwide, strengthening the brand’s reach in an increasingly fragmented media landscape.
- News
- November 6, 2025
- 1 views
Molson Coors Taps Viant as Its New Advertising Platform, Betting Big on Identity and CTV
Molson Coors is reshaping its digital advertising strategy—and it’s doing it with Viant.
The beverage giant has named Viant Technology Inc. its official Advertising Platform in a multi-year partnership beginning in 2026, marking one of the most significant brand-side adtech alignments this year. For Viant, a longtime player in identity-driven programmatic and CTV innovation, the win reinforces its growing role as the behind-the-scenes engine powering major marketers’ data strategies.
- News
- November 6, 2025
- 2 views
Superfiliate Report Says Brands Love Meta Partnership Ads—They Just Can’t Scale Them
Creator-led advertising has become one of the most reliable engines of growth across Meta platforms—but most brands still can’t scale it. That’s the central message of Superfiliate’s new industry report, “The Partnership Ads Unlock: Scaling the Future of Creator-Led Advertising.”
- News
- November 6, 2025
- 2 views
Ars X Machina Lands on Inc.’s 2025 Power Partner List for Reinventing Marketing Measurement
Awards in adtech often arrive wrapped in buzzwords. This one doesn’t need them.
Inc. Magazine has named Ars X Machina to its 2025 Power Partner Awards, placing the agency among the top companies reshaping how modern businesses grow. The recognition lands squarely in the Advertising, Marketing, and Sales category—where performance measurement is getting a long-overdue overhaul.
PRWebAdLib and Curated.Media Team Up to Clean Up Programmatic’s Messy Middle
Programmatic advertising has never been short on promises—scale, precision, automation—but the reality for most agencies today looks more like a maze than a marketplace. Fragmented supply paths, inconsistent brand safety controls, and endless PMP troubleshooting leave in-house teams stuck doing anything but strategic work.
- News
- November 5, 2025
- 2 views
PUSH Media Acquires SCS, Expands into U.S. to Build AI-Native Marketing Powerhouse
In a major North American expansion, PUSH Media Inc. has acquired SCS (Schiefer Chopshop), marking its formal entry into the U.S. with new offices in Los Angeles and Atlanta, joining Canadian bases in Toronto and Ottawa. The merger unites two independent agencies with shared DNA in creativity, media, and technology — positioning the new entity as a next-generation marketing powerhouse.
- News
- November 5, 2025
- 2 views
Perion Launches DOOH Player, Completing Its Full-Stack Ad Tech for Digital-Out-of-Home and Retail Media
Perion Network Ltd. (NASDAQ & TASE: PERI) is taking another bold step in reshaping the future of advertising technology. The company today unveiled the Perion DOOH Player, a next-generation platform that rounds out its full-stack suite for Digital-Out-of-Home (DOOH) and Retail Media — two of the fastest-growing arenas in modern marketing.
- News
- November 5, 2025
- 2 views
Orange 142 and ReachTV Partner to Build a Unified Media Network for the Connected Traveler
In a move that could redefine how travel brands engage consumers on the move, Orange 142, a division of Direct Digital Holdings (Nasdaq: DRCT), has teamed up with ReachTV, the award-winning streaming network that delivers live sports and entertainment to over 50 million travelers monthly.
