PRWebADvendio and Vistar Media Partner to Streamline DOOH Campaign Management
Digital out-of-home (DOOH) advertising has grown fast, but the day-to-day workflow hasn’t kept pace. Most advertisers still juggle multiple systems to plan, activate, and measure campaigns. ADvendio, the omnichannel advertising management platform, wants to solve that headache—this time with help from Vistar Media, the global leader in OOH technology and part of T-Mobile Advertising Solutions.
BusinessWire
- News
- November 10, 2025
- 3 views
DoubleVerify Unveils New Streaming TV Tools to Fix CTV’s Transparency Problem
Streaming TV may be booming, but the ad tech behind it hasn’t fully caught up. DoubleVerify (DV), long known for policing media quality and verifying campaign outcomes, is rolling out a suite of industry-first streaming TV products that promise the kind of transparency advertisers have been begging for.
- News
- November 10, 2025
- 3 views
MediaCo Brings HOT 97 and WBLS to New Markets via Dot 2 Audio Expansion
MediaCo Holding Inc., parent company of the legendary HOT 97 and WBLS, is taking its long-running cultural influence far beyond New York. The company is launching both brands on Dot 2 audio in Los Angeles, Riverside, Dallas, and Houston—four markets where Hip Hop, R&B, and multicultural storytelling have deep roots and massive audiences.
- News
- November 10, 2025
- 2 views
Marketing Architects and New Engen Team Up to Close the TV–Digital Gap
For years, marketers have talked about unifying brand and performance. Yet in practice, TV still gets treated as the “brand” bucket while digital shoulders all the pressure for results. Marketing Architects and New Engen are teaming up to put an end to that split.
PR Newswire
- News
- November 10, 2025
- 2 views
Flywheel Debuts “Return on Consumer” Dashboard to Move Retail Media Beyond ROAS
Retail media is booming, and so is the frustration that brands still rely on short-sighted metrics like ROAS to justify multimillion-dollar budgets. Flywheel Digital, an Omnicom-owned commerce tech player, is taking a run at that problem with the launch of its Return on Consumer (ROC) Dashboard, a new analytics product designed to show not just what customers buy today—but the value they’ll deliver over the next 12 months.
Paramita Patra
- Video Podcast
- November 10, 2025
- 3 views
Tuesdays with Trailblazers ft. Bob Regular, CEO, Infolinks
https://www.youtube.com/watch?v=_rk7jtu7dUE Bob Regular, CEO of Infolinks, shares his 25-year journey from dial-up modems to AI-powered contextual advertising. Discover how programmatic was born, why curation is now central to Ad Tech,…
- News
- November 7, 2025
- 2 views
Swivel Unveils New Brand and Agentic Ad Ops Upgrades as Sell-Side Automation Accelerates
Swivel—the company positioning itself as the orchestration layer for modern ad operations—is stepping into a new era. The company has rolled out a fresh brand identity, a redesigned web experience, and a suite of new agentic capabilities that bring its long-stated vision for sell-side automation closer to reality. And if the early results from major TV and streaming publishers are any indication, the industry may be approaching a foundational shift.
- News
- November 7, 2025
- 2 views
Amazon Ads Expands iHeartMedia Partnership to Bring Programmatic Audio to Amazon DSP
Amazon Ads and iHeartMedia are tightening their long-running partnership with a major expansion: advertisers using Amazon DSP can now buy iHeart’s vast streaming audio inventory programmatically. It’s a move that blends Amazon’s formidable first-party signals with iHeart’s massive listener footprint—opening up a richer, more measurable lane into the booming digital audio market.
- News
- November 7, 2025
- 2 views
Glass-Media Debuts Transparent LED Poster to Replace Wasteful Retail Window Clings
Retail windows have long been dominated by static posters, neon signs, and clings that are printed, shipped, installed, torn down, and dumped—on repeat. Glass-Media wants to end that cycle. The company has unveiled a first-of-its-kind transparent LED poster built with Digi Point Media, promising a lighter, smarter, and dramatically more sustainable replacement for the decades-old signage status quo.
- News
- November 7, 2025
- 2 views
OMD Tops RECMA’s Global Media Rankings Yet Again—Its Tenth Straight Win
OMD is having a year—or, more accurately, a decade. In the latest edition of RECMA’s Network Diagnostics report, the Omnicom-owned media agency has once again been named the top-performing global media network. This marks OMD’s tenth consecutive No. 1 ranking, reinforcing a level of consistency rarely seen in any corner of advertising.
