PR Newswire
- News
- November 5, 2025
- 1 views
Ad Council and Opportunity@Work Renew ‘Tear the Paper Ceiling’ Campaign, Urge Employers to Hire for Skills, Not Degrees
The Ad Council and Opportunity@Work are back with a powerful sequel to their 2022 initiative, “Tear the Paper Ceiling.” Their new public service campaign, “Story Unfold,” takes direct aim at the hiring bias that sidelines millions of capable workers — those Skilled Through Alternative Routes (STARs) — who don’t hold a bachelor’s degree but have plenty of real-world experience.
- News
- November 5, 2025
- 1 views
IAB Tech Lab Adds Device Attestation to OM SDK to Fight CTV and Mobile Ad Fraud
The IAB Tech Lab has taken a major step in tightening the defenses of digital advertising. The global standards body announced the rollout of Device Attestation in its Open Measurement SDK (OM SDK) — a new security feature designed to expose one of the industry’s biggest pain points: device spoofing.
- News
- November 4, 2025
- 1 views
Tubi Media Group Partners with Audiochuck to Expand True Crime Across TV and Streaming
Tubi Media Group, a division of Fox Corporation, has inked a multi-year partnership with Audiochuck, the media company behind the world’s #1 true crime podcast, Crime Junkie, to broaden the reach of its top-rated shows across streaming and video platforms.
- News
- November 4, 2025
- 1 views
reVolver Podcasts Partners with AdsWizz to Bring Targeted Audio Ads to Mexico
reVolver Podcasts, a leading producer and distributor of Spanish-language podcasts, has signed a new partnership with AdsWizz Inc., the global audio monetization platform, to bring geo-targeted, programmatic advertising to the Mexican market.
BusinessWire
- News
- November 4, 2025
- 1 views
Adams Outdoor Expands Triad Presence with Toby Outdoor Acquisition
Adams Outdoor Advertising is on a growth streak—again. The company announced the acquisition of additional assets from Toby Outdoor, further cementing its foothold in the Triad, North Carolina market. The deal adds nine billboard faces, including one premium digital display in Wilkesboro and two digital sites in Galax, Virginia, marking another leap forward in Adams’ digital transformation strategy.
- News
- November 4, 2025
- 2 views
Abu Dhabi Media and STARZPLAY Forge Streaming Alliance, Signaling Shift in MENA’s Digital Strategy
Broadcasters across the Middle East and North Africa are rethinking their streaming playbooks. A new partnership between Abu Dhabi Media (ADM) and STARZPLAY marks a decisive move away from standalone OTT ventures toward strategic collaborations with established platforms—a shift highlighted in recent Omdia research tracking global media trends.
- News
- November 4, 2025
- 1 views
System1 Launches ‘Test Your Ad Competitive Edge’ — The World’s Largest Open Creative Effectiveness Database
System1 has just given marketers a new weapon in the battle for attention. The company unveiled Test Your Ad Competitive Edge, a massive open database boasting over 100,000 ads, designed to help brands see exactly how their creative stacks up against competitors—while uncovering what makes ads actually work.
Paramita Patra
- Featured Articles
- November 4, 2025
- 1 views
AdTech 2030: AI, Trust, and the Rise of Immersive Technology
It’s 2030, and a consumer walks through a virtual shopping street wearing AR glasses. It’s an AI-driven ad experience that adapts in real-time based on their purchase history. AdTech campaigns…
Oscar Mathew
- News
- November 3, 2025
- 2 views
Basketball Scores Big for Advertisers: EDO Finds Hoops Drive Higher TV Ad Engagement
A new report from EDO reveals that basketball is becoming one of the most valuable programming environments for TV advertisers. With $2.3 billion in ad spend and nearly 1,000 brands investing across the NBA, WNBA, and NCAA, the sport continues to prove its ability to deliver both scale and consumer engagement.
- News
- November 3, 2025
- 2 views
Bombora Launches Curated Ecosystem Audiences to Supercharge B2B Targeting
Bombora, the self-described pioneer of B2B intent data, has launched Curated Ecosystem Audiences—a new audience solution designed to bring precision, scalability, and intelligence to digital B2B advertising. The release marks a significant evolution in how marketers can harness high-fidelity business data across programmatic, social, and CTV platforms.
