PR Newswire
- News
- October 28, 2025
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Global Outdoor Advertising Market Set to Hit $26.4 Billion by 2034, Fueled by DOOH and Urban Growth
The outdoor advertising industry is gearing up for a decade of steady expansion, with new data from Allied Market Research projecting the global market to grow from $16.3 billion in 2024 to $26.47 billion by 2034, at a 5% CAGR.
- News
- October 28, 2025
- 1 views
Beijing Hosts Dual Global Ad Festivals, Showcasing AI’s Growing Role in Advertising
Beijing was the epicenter of global advertising innovation last week as the 32nd China International Advertising Festival (CIAF 2025) and the 34th AdAsia Beijing 2025 united under one roof for the first time. The joint event, held from October 24–26 at the Zhongguancun International Innovation Center, marked a milestone moment: China’s advertising industry debuting a “dual-host” global format.
- News
- October 28, 2025
- 1 views
In-Game Ads Outplay Digital Rivals: Frameplay and Happydemics Reveal 32% Ad Recall
In the escalating contest for consumer attention, in-game advertising is emerging as a serious contender—and possibly the MVP. New research from Frameplay, in collaboration with Happydemics, shows that ads embedded within video games outperform traditional digital formats across nearly every major brand metric.
Paramita Patra
- Featured Articles
- October 28, 2025
- 1 views
Cookieless AdTech: Building Trust Through Transparency and Consent
You visit a website, and you are not greeted by a pop-up demanding your data, but by a message that tells you precisely what information will be used and why.…
- News
- October 27, 2025
- 1 views
212NYC Gala 2025 Celebrates “Resilience Through Reinvention” in Digital Advertising
At a time when digital advertising faces both disruption and reinvention, 212NYC, New York’s Digital Advertising Club, proved that resilience still defines the industry. On October 23, the organization hosted its 11th Annual Gala under the theme “Resilience Through Reinvention,” honoring trailblazers whose leadership and innovation continue to shape the future of advertising.
PRWebTriCoast Media Merges CTV AdTech and Genre Cinema with the Dark Matter Film Festival
In an unexpected but inspired crossover between connected TV (CTV) adtech and genre entertainment, TriCoast Media has announced the launch of the inaugural Dark Matter Film Festival — a Culver City-based celebration of sci-fi, action, and horror cinema. The three-day event, taking place October 28–30, 2025, is co-produced with TriCoast Entertainment, the company’s content distribution arm and operator of the Dark Matter TV FAST channel.
Strong Automotive’s “Modern View” Unites TV Reach with Streaming Precision
In a bold move redefining automotive advertising, Strong Automotive has launched Modern View, a hybrid media strategy that merges the mass reach of traditional television with the precision targeting of streaming platforms. The result? A unified, impression-based buying model designed to meet the demands of today’s tech-savvy car shopper.
EIN Presswire
- News
- October 27, 2025
- 1 views
Moxie Media Launches Global Talent Billboard Directory to Empower Independent Artists
Independent artists are finally getting a level playing field. Moxie Media Marketing, led by CEO Kenneth W. Welch Jr., has launched the Global Talent Billboard Directory (GTBD) — an integrated social media and marketing platform built for creators tired of being buried under algorithmic bias and pay-to-play rules.
- News
- October 27, 2025
- 1 views
NAD Rules AT&T Misused Self-Regulatory Findings for Promotion
The National Advertising Division (NAD) of BBB National Programs has determined that AT&T Services, Inc. violated Section 2.1(I) of the NAD/NARB Procedures by using NAD findings for promotional purposes.
BusinessWire
- News
- October 24, 2025
- 1 views
Comcast Advertising Brings Biddable, Targetable Ads to Linear TV
Comcast Advertising is ushering in a new era for TV advertising, enabling agencies and brands to buy biddable, targetable ads on linear TV for the first time. Using FreeWheel’s platform, media buyers can now access traditional TV inventory within the Programmatic Private Marketplace (PMP), bidding and targeting alongside digital inventory.
