Brownstein Group Rebrands Its Advertising Arm as ‘Born and Raised’ to Reflect Creative Evolution
After more than six decades shaping creative culture, Brownstein Group is reintroducing its advertising agency under a new name — Born and Raised. The rebrand signals both a generational evolution and a strategic milestone in the company’s growing “house of brands” approach.
MiQ Names Jordan Bitterman Global CMO to Drive AI-Powered Marketing Expansion
Global programmatic media partner MiQ has officially appointed Jordan Bitterman as its Global Chief Marketing Officer, cementing a partnership that began in January when Bitterman joined the company in a consulting capacity. The move underscores MiQ’s accelerated transformation through AI innovation, global expansion, and a sharper market identity.
Amazon Ads and ETBrandEquity Launch ‘FunnelEdge’ to Advance Full-Funnel Advertising
Amazon Ads has partnered with ETBrandEquity to launch FunnelEdge, an always-on thought leadership platform designed to help marketers navigate the increasingly complex customer journey.
Adobe Supercharges GenStudio with AI Agents, Custom Models, and Ad Platform Integrations
At Adobe MAX 2025, the world’s largest creativity conference, Adobe pulled back the curtain on a sweeping expansion of GenStudio, its enterprise-grade AI content engine. The update injects generative AI, AI agents, and custom model capabilities directly into the content supply chain—bridging creative workflows and marketing execution like never before.
Viamedia’s $387 Million Antitrust Battle with Comcast Heads to Jury Trial
Viamedia’s long-running antitrust fight against Comcast is officially heading to court. A U.S. federal judge in Chicago has denied Comcast’s motion for summary judgment, allowing the independent ad sales company to bring its claims before a jury next October.
IAS Expands Brand Safety and Viewability Tools to TikTok’s Pangle Ad Network
Integral Ad Science (IAS) is tightening the safety net around TikTok’s booming ad ecosystem. The global media measurement platform has expanded its partnership with TikTok’s ad network, Pangle, introducing new brand safety, viewability, and invalid traffic (IVT) measurement features for advertisers worldwide.
Redefining Local Advertising: How Locality is Powering Precision, Trust, and Performance Across Broadcast and Streaming.
1. Locality plays a central role in connecting brands with local audiences. What makes local advertising such a powerful lever for marketers today? Local advertising enables brands to show up…
Ibotta CEO Bryan Leach to Join Brandweek 2025 Mainstage to Discuss Data-Driven Shopping with Liquid Death
Ibotta (NYSE: IBTA), the North American leader in digital promotions, is bringing its data-driven perspective to Adweek’s Brandweek 2025. CEO Bryan Leach will take the mainstage on Tuesday, November 4, 2025, at 7:20 a.m. PT / 10:20 a.m. ET, alongside Benoit Vatere, Chief Media Officer at Liquid Death, for a session focused on how data, measurement, and optimization are reshaping the modern shopping experience.
Albatross Consulting Awards First “Future of Advertising” Scholarship to University of Nebraska Graduate Student
Albatross Consulting has named Mia Virgillito, a graduate student at the University of Nebraska at Kearney, as the inaugural recipient of its Future of Advertising Scholarship—a $1,000 award designed to support aspiring marketers and entrepreneurs shaping the next generation of the advertising industry.
















