PR Newswire
- News
- October 2, 2025
- 1 views
Gracenote Report Flags Misalignment in CTV Targeting, Urges Shift to Content-Based Strategies
A new report from Gracenote, Nielsen’s content data unit, reveals a growing disconnect in connected TV (CTV) advertising: marketers aim to drive brand awareness with large-scale campaigns, yet many rely on narrow user- and audience-based targeting more suited to small, precise segments. This misalignment is likely fueling skepticism, with 32% of surveyed media professionals rating CTV as not very effective.
- News
- October 2, 2025
- 1 views
BIGO Ads Secures Fifth Consecutive IAB OM SDK Certification, Reinforcing Programmatic Leadership
BIGO Ads, the deep learning-powered advertising platform under JOYY Inc. (NASDAQ: JOYY), has maintained its IAB Tech Lab Open Measurement SDK (OM SDK) certification for the fifth consecutive year since 2020. This rare streak underscores BIGO Ads’s continued leadership in promoting transparency and standardization in programmatic advertising.
- News
- October 1, 2025
- 1 views
Grocery TV Hits 6,500 Stores, Rebrands to Scale In-Store Media
Grocery TV, a leading in-store retail media platform, has officially expanded its footprint to over 6,500 grocery stores nationwide, reaching roughly 1 in 4 Americans. The announcement coincides with a company rebrand, introducing a refreshed visual identity and messaging that emphasizes its role as a technology partner for grocery retailers aiming to scale in-store media.
- News
- October 1, 2025
- 1 views
MediaRadar Expands to Track Live Sports Ad Spend Across Streaming Platforms
MediaRadar, a leading Marketing Intelligence platform, is turning its gaze to live streaming sports, offering advertisers detailed insight into ad spend, creative, and category activity across connected TV (CTV). The expansion comes as over $30 billion in media rights shift from linear TV to CTV, fundamentally reshaping the sports advertising landscape.
BusinessWire
- News
- October 1, 2025
- 1 views
Mastercard Launches Commerce Media Network to Boost Ad ROI
Mastercard is stepping firmly into the digital advertising arena with the launch of Mastercard Commerce Media, a new commerce-focused media network that promises to make advertising smarter, more personalized, and measurable.
EIN Presswire
- News
- October 1, 2025
- 1 views
Verve and Experian Team Up to Supercharge ID-Less Ad Targeting
As AdTech seeks scalable alternatives to cookie- and ID-based targeting, Verve is betting on a less conventional—but increasingly viable—approach: on-device cohorts.
AdTech Edge
- News
- October 1, 2025
- 1 views
Enterprises Seek Ad Independence Beyond Amazon, Walmart, and PayPal
Amazon, Walmart, and now PayPal are staking claims in the advertising world, leveraging vast troves of purchase and behavioral data to woo brands. These “walled gardens” offer the promise of closed-loop insights—ads tied directly to sales—a tantalizing proposition for marketers chasing measurable ROI.
