BusinessWire
- News
- May 29, 2025
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Smartly Integrates Reddit for Unified AI-Powered Ad Campaign Management
Smartly, the AI-driven ad technology leader recognized in The Forrester Wave™: Creative Advertising Technologies, has announced the integration of Reddit into its unified advertising platform. This new capability empowers brands to activate, manage, and measure Reddit campaigns alongside other channels using Smartly’s advanced automation and creative intelligence tools.
AdTech Edge
- News
- May 29, 2025
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Incubeta Hosts ‘NOT Cannes’ Drag Bingo Event for Marketing Leaders
While a select few head to the French Riviera for Cannes Lions, Incubeta is bringing the marketing buzz to London with ‘NOT Cannes, but a pretty good marketing meet-up’ — a unique, inclusive event blending entertainment, networking, and social impact. Set for Wednesday, 18th June at Huckster, London, the event targets marketing leaders who won’t be in Cannes but still want to connect, celebrate the industry, and contribute to a meaningful cause.
- News
- May 29, 2025
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MediaCo Appoints New Senior Leaders to Drive Growth and Innovation
MediaCo, a leading multimedia company serving multicultural audiences across the United States, has announced three key senior leadership appointments to fuel strategic growth and innovation. The promotions of Brian Fisher to Senior Vice President of Video Sales, Danny Lowry to Senior Vice President of Audio Sales, and the appointment of Luis Fernández-Rocha as Senior Vice President of Local Video Sales reflect MediaCo’s strong commitment to expanding its market presence and delivering superior value to both advertisers and diverse audiences.
- News
- May 29, 2025
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DoubleVerify to Join 2025 Baird Global Investor Conference
DoubleVerify (DV), a leading software platform for digital media measurement, data, and analytics, has announced its participation in the 2025 Baird Global Consumer, Technology & Services Conference. The event will feature a fireside chat with DV’s executive leadership and provide an opportunity for institutional investors to engage directly with the company through one-on-one and small group meetings.
PR Newswire
- News
- May 29, 2025
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MMSI Rebrands as Rainstorm Direct to Mark 40 Years of Innovation
MMSI, a pioneer in the direct response television (DRTV) and connected TV (CTV) media buying space, has officially rebranded as Rainstorm Direct. The rebrand marks the agency’s 40th anniversary and represents its evolution into a full-scale performance media powerhouse. With a strong legacy and consistent year-over-year growth, the company is repositioning itself to meet the demands of a rapidly changing digital video landscape while honoring its heritage of results-driven media strategies.
PRWebAdLib Adds 5 New Hires to Accelerate Programmatic Media Growth
AdLib Media Group, a leading DSP-agnostic media buying platform for in-house programmatic teams and independent agencies, has announced five strategic additions to its growth team. This move reinforces the company’s ongoing commitment to client success and scaling its omnichannel media offering. The newly appointed team members bring experience from major industry players including AppLovin, Criteo, DSPolitical, InMobi, and Walmart Connect, boosting AdLib’s ability to deliver superior results and expand its global footprint.
- News
- May 29, 2025
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David Droga Steps Down as Accenture Song CEO, Named Vice Chair
Accenture has announced a leadership transition within Accenture Song, marking the end of David Droga’s transformative tenure as CEO. Effective September 1, 2025, Droga will step into the newly appointed role of vice chair of Accenture, with Ndidi Oteh taking over as CEO of Accenture Song. This shift signals a new chapter in the evolution of Accenture’s creative and tech-powered division, while also recognizing Droga’s lasting impact on the global advertising landscape.
- News
- May 29, 2025
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Innovid Boosts Social Ad Performance with Unified Tools & Automation
Welcome to the latest edition of Innovid’s Feature Beat, your monthly roundup of product innovations built to optimize advertising across every screen. While last month focused on enhancing CTV advertising, this month centers on streamlining and strengthening social media advertising. With enhanced dashboards, automation, influencer content scaling, and transparent change tracking, Innovid is helping brands extract greater value from every scroll, swipe, and story.
- News
- May 29, 2025
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MGID Partners with Digiseg to Enable Privacy-First Ad Targeting
MGID, a global advertising platform, has partnered with Digiseg, a privacy-focused data provider, to bring household-based targeting to its platform. This strategic integration enables privacy-compliant audience targeting without the need for cookies or tracking, supporting advertisers across the US, India, and major European markets.
- News
- May 29, 2025
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Creatify Raises $15.5M to Transform Video Advertising with AI
Creatify, an AI-driven video advertising platform, has secured $15.5 million in Series A funding. This latest round, co-led by WndrCo and Kindred Ventures, brings the company’s total funding to $23 million. Trusted by top global brands, Creatify aims to revolutionize how video ads are created, tested, and deployed across digital channels by eliminating traditional production barriers.
