PRWebAdLib Media Group, a leading DSP-agnostic media buying platform for in-house programmatic teams and independent agencies, has announced five strategic additions to its growth team. This move reinforces the company’s ongoing commitment to client success and scaling its omnichannel media offering. The newly appointed team members bring experience from major industry players including AppLovin, Criteo, DSPolitical, InMobi, and Walmart Connect, boosting AdLib’s ability to deliver superior results and expand its global footprint.
Appointments and Strategic Impact
1. Kenton Nguyen – Strategic Account Manager
- Former Senior Analyst at AppLovin, specializing in app growth and performance marketing.
- Strength in translating data into actionable strategy to optimize user acquisition and campaign outcomes.
- Brings analytical rigor that aligns with AdLib’s performance-first approach.
2. Pragya Bharti – Strategic Account Manager
- Joins from Criteo with prior experience at DataWrkz.
- Expertise in performance marketing for e-commerce and app-based clients.
- Known for leading complex programmatic strategies for global brands.
3. Calvin D’Souza – Strategic Account Manager (EMEA/APAC)
- Most recently at InMobi, with prior collaboration with AdLib team members at MediaMath.
- Brings a global perspective and a strong client-first approach.
- Focused on growing international partnerships and delivering results across regions.
4. Andrew Jaquez – Campaign Manager
- Former Senior Account Manager at Walmart Connect, with a background in omnichannel CRM and investment planning.
- Started his career at Hulu, building deep knowledge in campaign execution.
- Known for his data-driven decision-making and team collaboration.
5. Katelyn Smith – Campaign Manager
- Formerly with DSPolitical and the Michigan Democratic Party.
- Skilled in managing data-powered political and advocacy campaigns.
- Adds targeted execution and strategic precision to AdLib’s campaign management arm.
Executive Perspective
“These new team members represent exactly the kind of talent we need as we continue to grow. Their expertise, curiosity, and focus on client outcomes reflect the values we bring to every partnership.”
– Mike Hauptman, CEO, AdLib Media Group
He added that AdLib’s DSP-agnostic position continues to provide “outsized value for advertisers,” and hinted at further developments aimed at expanding into new markets.
The addition of five experienced professionals to AdLib Media Group’s growth team marks a significant milestone in the company’s expansion journey. With a focus on client success, global reach, and measurable performance, AdLib is well-positioned to continue scaling its programmatic capabilities and serve as a trusted partner for brands and agencies navigating today’s complex media landscape.
BusinessWire
