PR Newswire
- News
- May 28, 2025
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Typeform Unveils Influencer Marketing Report Highlighting Authenticity
Typeform, the conversational data collection platform, today launched Get Real: The Data on Influencer Marketing — a groundbreaking report powered by its new video capabilities and informed by over 1,300 influencers, marketers, and consumers. The study goes beyond numbers, incorporating candid video responses to provide a more humanized and unfiltered perspective on the evolving influencer landscape.
- News
- May 28, 2025
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Randy Gunderson Named CEO of The Lacek Group, Michelle Wildenauer Elevated
The Lacek Group, an Ogilvy One agency and long-time leader in customer loyalty and CRM, has announced the appointment of Randy Gunderson as its new Chief Executive Officer. Gunderson, formerly SVP of Client Services, steps into the role with over two decades of experience in loyalty marketing, a deep understanding of The Lacek Group’s client relationships, and a strategic vision for the future of personalized customer engagement.
GlobeNews Wire
- News
- May 28, 2025
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Super League Expands AdArcade Deal for Scalable Playable Ads
Super League (Nasdaq: SLE), a leading force in playable media and immersive gaming content, has announced the expansion of its exclusive partnership with AdArcade, the creators of the Native Playables® ad format. This move equips brands and agencies with a scalable, full-funnel playable ad solution that reaches more than 220 million U.S. gamers monthly across mobile platforms. The collaboration aims to revolutionize how brands connect with digital-first consumers by embedding engaging, gamified ad experiences directly into the gameplay environments consumers already love.
BusinessWire
- News
- May 28, 2025
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Innovid Supercharges Social Ads With Unified Dashboard & Automation
Welcome to Innovid’s Feature Beat, your monthly spotlight on product innovations making advertising smarter, faster, and more impactful. After a recent focus on scaling the power of CTV ads, this month Innovid shifts its attention to enhancing paid social performance. With new tools that deliver real-time insights, influencer amplification, and workflow automation, marketers can now extract more value from every scroll, swipe, and story across Meta, Pinterest, Snapchat, and TikTok
PRWebContextual Commerce Emerges as Vital RMN Strategy Complement
Winterberry Group, in collaboration with Chicory and Mars United Commerce, has released a new report titled Demystifying Contextual Commerce: From Online to In-Store. The research highlights how nearly 70% of marketers are already using contextual commerce to supplement their Retail Media Network (RMN) strategies—an approach gaining importance amid tightening inventory and rising RMN costs.
- News
- May 28, 2025
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Reveal Appoints Lynda Clarizio to Advisory Board for OOH Growth
Reveal, the leading out-of-home (OOH) measurement platform, has announced the appointment of Lynda Clarizio to its Strategic Advisory Board. This strategic addition supports Reveal’s mission to advance campaign and audience measurement in OOH advertising, especially as the sector nears a critical inflection point.
- News
- May 28, 2025
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AdCellerant Launches Canadian Operations to Drive Digital Innovation
AdCellerant, a leader in digital advertising technology and services, has officially launched its Canadian operations. This expansion marks a major milestone in the company’s global growth journey, bringing advanced advertising solutions, automation, and hands-on support to agencies and media companies across Canada.
With a new headquart
- News
- May 28, 2025
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Dee Hall Joins Agency EA’s Board of Directors
Agency EA has announced the appointment of Dee Hall to its Board of Directors, effective immediately. With a storied career in advertising, media, and experiential marketing, Hall brings a depth of industry expertise and leadership that aligns with Agency EA’s mission to drive innovation and growth.
- News
- May 28, 2025
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Clear Channel to Present at TD Cowen TMT Conference on May 28
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), a global leader in out-of-home advertising, has announced that its executive leadership will participate in the TD Cowen 53rd Annual Technology, Media & Telecom (TMT) Conference. The event will take place on Wednesday, May 28, 2025, at 9:05 a.m. Eastern Time.
- News
- May 28, 2025
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Sabio Reports 43% Revenue Growth, Expands Global CTV Reach
Sabio Holdings Inc., a Los Angeles-based ad-tech company specializing in Connected TV (CTV) advertising, reported robust unaudited financial results for Q1 2025. With a strong 43% year-over-year revenue growth and significant developments in both technology and global market reach, the company is reinforcing its position as a major player in the ad-supported streaming space.
