Prathamesh Barathe
- News
- May 22, 2026
- 3 views
UK Viewers Embrace Subtitles as Advertisers Rethink Video Strategy
Subtitle-first viewing is rapidly becoming mainstream across the UK, forcing advertisers and media companies to rethink how digital video campaigns are created. New industry research shows that 79% of UK…
- News
- May 22, 2026
- 3 views
UK Study Finds Most Viewers Use Subtitles While Ads Lag Behind
A growing disconnect is emerging between how audiences consume video content and how brands design digital advertising. New research shows that nearly four in five UK viewers now use subtitles…
- News
- May 22, 2026
- 3 views
Genius Sports Study Finds Live Sports Moments Boost Brand Recall
A new study from Genius Sports and MediaScience suggests that timing may be one of the most overlooked advantages in live sports advertising. The research found that ads delivered during…
- News
- May 22, 2026
- 3 views
KERV.ai Expands Interactive Ad Push With Canela Media Partnership
Interactive advertising platform KERV.ai is expanding into Spanish-language media through a new partnership with Canela Media, signaling growing momentum around AI-powered commerce-driven video advertising. The collaboration reflects broader changes across…
- News
- May 22, 2026
- 2 views
MediaCo Expands EstrellaTV Distribution in Key Hispanic TV Market
MediaCo is expanding EstrellaTV’s broadcast footprint in San Antonio through a new full-power television launch aimed at strengthening the network’s reach across one of the largest Hispanic media markets in…
BusinessWire
- News
- November 4, 2025
- 1 views
Abu Dhabi Media and STARZPLAY Forge Streaming Alliance, Signaling Shift in MENA’s Digital Strategy
Broadcasters across the Middle East and North Africa are rethinking their streaming playbooks. A new partnership between Abu Dhabi Media (ADM) and STARZPLAY marks a decisive move away from standalone OTT ventures toward strategic collaborations with established platforms—a shift highlighted in recent Omdia research tracking global media trends.
- News
- October 30, 2025
- 1 views
Global Video Market Set to Hit $1 Trillion by 2030, Driven by Streaming Growth and Ad-Supported Models
The global video industry is headed for a trillion-dollar milestone. According to new research from Omdia, the combined revenue from online video and traditional TV—including subscriptions, on-demand transactions, and advertising—is projected to surpass $1 trillion annually by 2030.
PRWebTriCoast Media Merges CTV AdTech and Genre Cinema with the Dark Matter Film Festival
In an unexpected but inspired crossover between connected TV (CTV) adtech and genre entertainment, TriCoast Media has announced the launch of the inaugural Dark Matter Film Festival — a Culver City-based celebration of sci-fi, action, and horror cinema. The three-day event, taking place October 28–30, 2025, is co-produced with TriCoast Entertainment, the company’s content distribution arm and operator of the Dark Matter TV FAST channel.
