Mobupps Earns Great Place to Work® Certification in Israel, China & India
Mobupps, a global leader in mobile advertising and ad tech innovation, has officially received Great Place to Work® certification in Israel, China, and India. This certification, based entirely on employee feedback, highlights Mobupps’ commitment to a people-centric, inclusive, and high-trust work environment.
Scripps and FreeWheel Partner to Advance CTV Ads in Women’s Sports
The E.W. Scripps Company has announced a strategic partnership with FreeWheel, a leading television advertising technology platform, to enhance advertising opportunities across women’s live sports on ION. As ION solidifies its position as a national hub for women’s sports, this collaboration is poised to significantly expand advertiser access and programmatic capabilities, ensuring brands can reach audiences on every major pay TV and connected TV (CTV) service in the U.S.
Perion Network Q1 2025: Strong Growth in DOOH, CTV, Retail Media Drives Strategic Expansion
Perion Network Ltd., a leader in advanced advertising technology, reported its financial results for Q1 2025, highlighting significant growth in key sectors such as Digital Out-of-Home (DOOH), Connected TV (CTV), and Retail Media. The company is strategically advancing through AI-driven acquisitions and expanding its market presence with the Perion One platform.
Viant Appoints AdTech Pioneer Brett Wilson to Board of Directors
Viant Technology Inc., a leader in connected TV (CTV) and AI-powered programmatic advertising, has announced the appointment of Brett Wilson to its board of directors, effective May 12, 2025. This strategic addition is set to strengthen Viant’s AI-driven innovation and accelerate its next phase of growth in the dynamic digital advertising landscape.
CTV and Digital Video Lead 2025 Ad Spend Growth
The streaming and digital video ad ecosystem is experiencing rapid evolution, marked by a 16% YoY growth in Connected TV (CTV) advertising in 2024. According to the 2025 Digital Video Ad Spend & Strategy Report: Part One by IAB, this growth is propelled by a combination of increased live content on streaming platforms and the expansion of programmatic and self-serve advertising tools. The report, developed with Advertiser Perceptions and Guideline, offers vital insights into U.S. video ad spend across CTV, social video, and online video.








