BusinessWire
- News
- July 9, 2025
- 2 views
Innovid Supercharges Retail Media with Self-Service Tools, Shoppable Formats, and Unified Measurement
Innovid Rolls Out Retail Media Upgrades Aimed at Smarter, Shoppable Campaigns Retail media is no longer just the hot topic—it’s the ad industry’s power play. And Innovid wants to be…
PR Newswire
- News
- July 8, 2025
- 2 views
Thumzup Closes $6M Offering to Fuel Social Ad Expansion and Crypto Asset Plans
Thumzup Media Corporation, the ad tech startup turning everyday social media users into paid brand ambassadors, just locked in $6.04 million in fresh capital—and it’s not just for building out its ad platform. The company also has its eye on crypto.
GlobeNews Wire
- News
- June 16, 2025
- 2 views
Pixalate Reveals LATAM Top Grossing Apps for May 2025
As the digital advertising ecosystem continues to evolve across regions, visibility into app-level monetization and ad fraud risks is more important than ever. Pixalate, a global leader in ad fraud protection, privacy, and compliance analytics, has unveiled its May 2025 Top Grossing Apps Reports for Latin America (LATAM), focusing on Mexico and Brazil.
- News
- June 16, 2025
- 2 views
AdRoll Q2 2025 Report: Ad Costs Drop, AI and CTV Reshape Ads
AdRoll’s Q2 2025 State of Digital Advertising Report presents key insights from over 20,000 online businesses, shedding light on the shifting digital advertising landscape. The report explores trends in ad pricing, economic sentiment, platform changes, and evolving consumer behavior—all shaping how brands approach digital marketing amid economic uncertainty.
- News
- June 16, 2025
- 3 views
Global AdTech Market to Hit $3.36 Trillion by 2030
The global AdTech (Advertising Technology) market is experiencing exponential growth. Valued at USD 996.81 billion in 2024, it is projected to reach USD 3,359.41 billion by 2030, growing at a compound annual growth rate (CAGR) of 22.4%, according to The Research Insights. This surge is fueled by innovations in AI, audio advertising, mobile usage, privacy-conscious strategies, and digital consumption trends.
- News
- June 11, 2025
- 3 views
Madhive Launches Fraud-Free Guarantee to Safeguard Local Ad Spend
Madhive, the leading unified operating system for local media, has unveiled a Fraud-Free Guarantee designed to ensure trust, transparency, and performance for local digital advertisers. This initiative underscores Madhive’s mission to level the playing field for small and mid-sized businesses (SMBs), giving them access to premium fraud protection that has traditionally been available only to large advertisers with big budgets. Through this new policy, Madhive commits to shielding local advertisers from fraud-related losses and inefficiencies.
- News
- June 11, 2025
- 2 views
Pixalate Unveils May 2025 Publisher Trust Index for Canada
Pixalate, the global leader in ad fraud protection, privacy, and compliance analytics, has published the May 2025 Publisher Trust Index (PTI) for Canada. This trusted resource evaluates websites, mobile apps (Apple App Store & Google Play Store), and Connected TV (CTV) apps (Roku, Amazon Fire TV, Apple TV, Samsung Smart TV), offering monthly insights into media quality. These indexes are part of Pixalate’s initiative to promote transparency and trust in the programmatic advertising ecosystem.
- News
- June 11, 2025
- 2 views
NCM Taps Operative to Optimize Cinema Ad Sales & Forecasting
National CineMedia (NCM), the top cinema advertising network in the U.S., has announced a strategic partnership with Operative, a leading advertising management solution provider. This collaboration aims to enhance NCM’s ad operations, improve forecasting accuracy, and optimize sales activities across national, regional, and local markets. With a network spanning over 17,500 screens in 1,350+ theaters, NCM is leveraging cutting-edge technology to meet advertisers’ increasing demand for precision and performance.
- News
- June 2, 2025
- 3 views
Fubo Unveils Programmatic Pause Ads in CTV With Magnite’s ClearLine
FuboTV Inc., the premier sports-first live TV streaming platform, has introduced programmatic pause ads—an innovative ad format now available in a programmatic biddable environment. This first-to-market solution is powered by ClearLine, Magnite’s self-service buying platform, furthering Fubo’s leadership in Connected TV (CTV) advertising innovation.
- News
- May 30, 2025
- 2 views
Liftoff Partners with Xiaomi to Boost Mobile Advertising Reach
Liftoff, a leader in mobile marketing, monetization, and creative solutions, has announced a strategic partnership with Xiaomi’s International Internet Business Department, part of the global tech giant renowned for smartphones, IoT devices, and HyperOS. This collaboration connects Liftoff’s Vungle Exchange ad network with Xiaomi’s expanding ecosystem to deliver targeted, programmatic advertising at scale.
