Audiencerate Names Riccardo Fabbri CTO to Expand AI AdTech Platform

Audiencerate is accelerating its AI-driven advertising and audience intelligence strategy with the appointment of Riccardo Fabbri as Chief Technology Officer, signaling a deeper push into first-party data activation, machine learning…

UK Viewers Embrace Subtitles as Advertisers Rethink Video Strategy

Subtitle-first viewing is rapidly becoming mainstream across the UK, forcing advertisers and media companies to rethink how digital video campaigns are created. New industry research shows that 79% of UK…

UK Study Finds Most Viewers Use Subtitles While Ads Lag Behind

A growing disconnect is emerging between how audiences consume video content and how brands design digital advertising. New research shows that nearly four in five UK viewers now use subtitles…

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