EIN Presswire
- News
- May 2, 2025
- 1 views
Boost by Sonobi Enhances Digital Advertising Reach Across Devices
Sonobi, a leader in digital media technology, has launched Boost by Sonobi, an innovative solution aimed at enhancing digital advertising reach. Boost helps advertisers increase reach, sustain audience scale, and extend the impact of campaigns across multiple connected devices within the same household. By addressing two key challenges in digital advertising reach rate and audience decay—Boost transforms a single impression into multiple opportunities for engagement.
PR Newswire
- News
- April 30, 2025
- 1 views
IAB Appoints Caroline Giegerich as Vice President of AI to Drive Industry Transformation
The Interactive Advertising Bureau (IAB), the leading trade body for digital advertising, has announced the appointment of Caroline Giegerich as Vice President of AI. Giegerich will oversee the integration of artificial intelligence across the digital advertising ecosystem, developing tools, resources, and best practices to empower marketers, agencies, publishers, platforms, and ad tech companies.
