BusinessWire
- News
- June 10, 2025
- 2 views
800.com Integrates with Google Ads for Call Tracking
For small businesses, every lead and every marketing dollar counts. While clicks and form fills are traditionally tracked, phone calls often represent high-value conversions that have historically been challenging to attribute accurately to specific ad campaigns. Addressing this critical gap in the AdTech landscape, 800.com, a leading cloud-based call tracking provider trusted by over 45,000 small businesses, today announced a new, direct integration with Google Ads. This innovative release empowers businesses to seamlessly connect phone calls with their paid ad campaigns across Google Search, Display, and other Google Ads formats. This article will delve into the profound benefits of this integration, its ease of setup, and how it enables small businesses to make smarter, data-driven advertising decisions by gaining full visibility into call-based conversions.
PR Newswire
- News
- June 10, 2025
- 3 views
Gracenote Boosts CTV Ad Confidence with New Contextual Report
As Connected TV (CTV) rapidly gains ground as a primary advertising channel, the need for greater transparency and confidence in programmatic ad buying has become paramount. Gracenote, the content data business unit of Nielsen, is addressing this critical industry challenge with the release of a new contextual advertising report. This comprehensive resource provides brands with actionable insights, business intelligence, market data, and real-world campaign findings, specifically aimed at overcoming the current lack of transparency in programmatic CTV. With programmatic CTV ad spending projected to reach an estimated $27 billion this year and surpass traditional TV ad spending by 2028, Gracenote’s initiative is crucial for empowering advertisers to maximize their investments and ensure their messages effectively reach target audiences within the complex AdTech ecosystem.
AdTechEdge
- Interviews
- June 5, 2025
- 3 views
Next Millennium & Ad-Shield: Adblock Recovery for Publishers
Next Millennium & Ad-Shield: Adblock Recovery for Publishers
AdTech Edge
- News
- June 5, 2025
- 3 views
Xnurta Unveils AI Reporting Agent to Accelerate Speed-to-Insight for Amazon Ads
Xnurta, the agentic AI-powered advertising platform, today announced the launch of its latest innovation: the Xnurta AI Reporting Agent. This deep research AI agent aims to revolutionize the time-consuming process of advertising reporting for eCommerce brands and agencies, saving up to 90% of time typically spent generating reports.
PRWebAdLib Media and Octane11 Integrate to Revolutionize B2B Programmatic Advertising
AdLib Media Group, known for its DSP-agnostic media buying platform, and Octane11, a leading B2B data analytics company, have announced a strategic integration. This collaboration aims to transform how B2B marketers execute and measure programmatic advertising campaigns, providing unprecedented flexibility, targeting precision, and performance visibility.
- News
- June 5, 2025
- 3 views
Veylan Launches AI-Native OS to Revolutionize $800B Global Advertising Industry
Veylan has officially launched from stealth with a bold mission to modernize the $800 billion global advertising industry. By introducing the first full-stack, AI-native operating system, Veylan streamlines the fragmented advertising toolchain into a single, unified platform. This innovation automates the entire campaign lifecycle using natural language and autonomous AI agents, allowing teams to focus on strategy and growth rather than manual tasks.
- News
- June 4, 2025
- 2 views
Mood Media Appoints David Simon as EVP to Accelerate In-Store Programmatic Advertising
Mood Media, a global leader in experiential media solutions, announced the appointment of David Simon as Executive Vice President (EVP) of Advertising for Mood Media and President of Vibenomics and In-Store Marketplace (ISM). Simon’s leadership will focus on integrating retail media capabilities and accelerating programmatic buying across Mood Media’s extensive in-store advertising network.
GlobeNews Wire
- News
- June 2, 2025
- 3 views
Rogers Unveils New Canadian Originals for HGTV and Food Network in 2025
Building on a $7 billion investment in Canadian content over the last decade, Rogers Sports & Media has unveiled an ambitious slate of nearly 120 hours of new original programming for HGTV and Food Network, premiering fall 2025. This rich lineup features a mix of celebrated personalities, fresh Canadian talent, and exciting formats designed to engage audiences and offer innovative advertising opportunities.
- News
- May 30, 2025
- 2 views
Rocket Print & Mail Launches Everywhere Investing for Land Investors
Rocket Print & Mail, a division of marketing tech firm PostcardMania, has launched a new omnichannel marketing solution designed specifically for land investors. Called Everywhere Investing, the campaign bundle integrates direct mail with digital ad channels like Google, Facebook, YouTube, and more. This solution is tailored to help real estate investors generate leads, improve campaign performance, and gain a competitive edge in a rapidly growing and competitive market.
- News
- May 30, 2025
- 2 views
Rakuten Unveils Tools to Elevate Affiliate and Creator Marketing
At Rakuten Optimism 2025, Rakuten Advertising, a global leader in affiliate marketing, unveiled a series of new solutions to address key industry challenges. These innovations aim to improve transparency, ensure brand safety, and bridge the gap between affiliate and creator marketing. The enhancements empower both advertisers and publishers to maximize ROI, stay compliant, and harness new opportunities in the evolving digital landscape.
