Prathamesh Barathe
- News
- June 1, 2026
- 2 views
Adstra Earns Third Consecutive Great Place to Work Certification, Signaling a Mature AdTech Talent Strategy
Adstra, the data‑and‑identity platform that powers many of today’s programmatic buying engines, announced on May 29 2026 that it has been certified by Great Place to Work® for the third year in a row. The…
- News
- June 1, 2026
- 3 views
Jason Shaffer Group Secures Seventh Straight Clutch Top‑SEO Award, Signals AI‑Driven Search Shift
Jason Shaffer Group (JSG) has been named a Clutch “Top SEO Company” for the seventh consecutive year, a milestone that underscores the firm’s pivot toward AI‑powered search optimization—often called AI SEO or Generative…
- News
- June 1, 2026
- 3 views
HilltopAds Unveils Smart CPM for Popunder Campaigns, Advancing Automated Bidding in AdTech
HilltopAds Unveils Smart CPM for Popunder Campaigns, Advancing Automated Bidding in AdTech – the London‑based ad network announced a new automated bidding model on May 29, 2026 that promises to lower cost‑per‑thousand impressions…
- News
- June 1, 2026
- 2 views
Petal Ads Unveils Full‑Scenario Smart Tourism Platform at ITB China 2026
Petal Ads Unveils Full‑Scenario Smart Tourism Platform at ITB China 2026 — Huawei’s latest offering for the culture and tourism sector debuted at the three‑day ITB China exhibition in Shanghai, showcasing…
- News
- January 23, 2026
- 1 views
IAB Launches Authorized Assessor Program to Standardize Privacy Due Diligence in AdTech
This week, the IAB announced the launch of the IAB Authorized Assessor Program, a framework that standardizes how brands, agencies, publishers, and platforms evaluate vendor privacy risk. The program debuts with FTI Consulting’s Technology segment as its first authorized assessor, officially licensed to conduct vendor assessments using the IAB Diligence Platform, powered by SafeGuard Privacy.
AdTech Edge
- Interviews
- September 24, 2025
- 1 views
Retail Media’s Growing Pains: Why Advertisers Should Expect More
Retail media is booming – but growing fast isn’t the same as growing up. As retailers turn their websites, apps, and store displays into ad platforms, brands are pouring in…
- Interviews
- August 28, 2025
- 1 views
DISH Media SVP Tom Fochetta on TV Ad Innovation
1. The TV landscape is experiencing more fragmentation than ever, presenting both challenges and opportunities in the industry. How is DISH Media simplifying that complexity and helping advertisers maximize unduplicated reach?…
PR Newswire
- News
- August 27, 2025
- 1 views
Jivox Launches DaVinci Commerce: AI-Powered Agentic Ads for the Next Era of Shopping
Jivox wants to make shopping ads smarter—much smarter. Today, the AI-powered marketing platform launched DaVinci Commerce, a new product it calls the industry’s first AI-native commerce media personalization engine designed to work directly with emerging shopping agents such as Perplexity’s Buy with Pro Shopping Agent. Future integrations with retail-specific AI assistants are already on the roadmap.
- Guest Column
- August 22, 2025
- 1 views
From Jargon to Journeys: Making Ad Tech Stories Human Through PR
In the shifting world of advertising technology, the language often feels dense with acronyms and technical terms that can alienate many audiences. Concepts like real-time bidding and programmatic advertising are…
- News
- August 20, 2025
- 1 views
AdCellerant and Vendasta Expand AI-Powered Partnership for SMBs
Small and mid-sized businesses don’t just need more leads—they need smarter ways to manage them. That’s the pitch behind an expanded strategic partnership between AdCellerant and Vendasta, announced today.
