Prathamesh Barathe
- News
- May 22, 2026
- 2 views
UK Viewers Embrace Subtitles as Advertisers Rethink Video Strategy
Subtitle-first viewing is rapidly becoming mainstream across the UK, forcing advertisers and media companies to rethink how digital video campaigns are created. New industry research shows that 79% of UK…
- News
- May 22, 2026
- 2 views
UK Study Finds Most Viewers Use Subtitles While Ads Lag Behind
A growing disconnect is emerging between how audiences consume video content and how brands design digital advertising. New research shows that nearly four in five UK viewers now use subtitles…
- News
- May 22, 2026
- 2 views
Genius Sports Study Finds Live Sports Moments Boost Brand Recall
A new study from Genius Sports and MediaScience suggests that timing may be one of the most overlooked advantages in live sports advertising. The research found that ads delivered during…
- News
- May 22, 2026
- 2 views
KERV.ai Expands Interactive Ad Push With Canela Media Partnership
Interactive advertising platform KERV.ai is expanding into Spanish-language media through a new partnership with Canela Media, signaling growing momentum around AI-powered commerce-driven video advertising. The collaboration reflects broader changes across…
- News
- May 22, 2026
- 2 views
MediaCo Expands EstrellaTV Distribution in Key Hispanic TV Market
MediaCo is expanding EstrellaTV’s broadcast footprint in San Antonio through a new full-power television launch aimed at strengthening the network’s reach across one of the largest Hispanic media markets in…
BusinessWire
- News
- December 11, 2025
- 1 views
LG Ad Solutions Builds the Most Complete Local TV Dataset Across All 210 U.S. Markets
When TV advertising went digital, it promised the holy grail of precision. But one area stubbornly lagged behind: local. While national CTV data has steadily improved, stitching together a reliable, granular view of what audiences watch—and what ads they actually see—at the DMA level has remained fragmented, inconsistent, and largely inaccessible.
- News
- July 16, 2025
- 1 views
Viant and LG Ad Solutions Join Forces to Supercharge Addressable CTV Ads
In a move that underscores the industry-wide shift from linear to streaming, Viant Technology has inked a strategic partnership with LG Ad Solutions, unlocking addressable advertising across more than 45 million LG Smart TVs in the U.S. The integration pushes programmatic advertising deeper into the living room, offering brands sharper targeting, improved data fidelity, and context-rich placements—all accessible through the Viant DSP.
GlobeNews Wire
- News
- June 19, 2025
- 1 views
StreamTV Awards 2025: Freely, Amazon, Xumo, and More Honored for Shaping Streaming’s Future
At a time when the streaming industry is evolving at breakneck speed, Questex’s StreamTV Show 2025 delivered a moment of recognition—and celebration—for the visionaries pushing the industry forward. Held June 11–13 in Denver, Colorado, the StreamTV Awards honored standout performers across innovation, leadership, content, and user experience.
