Locality Unveils AI-Powered Advanced Audience Engine to Transform Local Advertising
Locality, a leading provider of local video solutions, has launched its Advanced Audience Engine, a next-generation identity and activation platform designed to revolutionize local advertising. Developed with partners Lovelytics, Newton Research, and Databricks, the engine combines generative AI, automation, and Locality’s extensive historical viewership and media intelligence to deliver faster, smarter, and more effective campaigns.
Mundial Media Strengthens Leadership to Boost Multicultural AI Advertising
Mundial Media, a contextual marketing platform focused on multicultural audiences, has added five senior executives to its leadership team, signaling an ambitious push into AI-powered advertising and strategic growth.
Contextful Rebrands as Receptiv, Doubling Down on Real-Time Ad Targeting
Contextful, a leader in AI-powered ad technology, is officially rebranding to Receptiv, signaling a sharpened focus on its core technology for identifying receptive users in real time. The move aims to help advertisers deliver ads at moments of peak engagement, while enabling publishers to maximize revenue from their inventory.
Omneky Launches Interactive AI Suite for Video Ad Generation
Video is the crown jewel of digital advertising—but it’s also one of the hardest formats to scale. Omneky, Inc., a generative AI company specializing in advertising, thinks it has cracked that problem with a new interactive video generation suite designed to collapse the time, cost, and complexity of ad production.
Universal Ads Brings Generative AI to TV Commercials
For years, TV advertising has carried a reputation for being expensive, complex, and out of reach for smaller brands. Universal Ads wants to change that. The company today unveiled a new AI-powered video creation tool, now in beta, that lets advertisers build polished, TV-ready commercials in just minutes—no production crews, no existing footage, no six-figure budgets.
Online Advertising Market Set to Hit $617B by 2033, Fueled by AI and E-Commerce
The online advertising market isn’t just growing—it’s exploding. According to a new report from ResearchAndMarkets.com, the industry is projected to hit $617.11 billion by 2033, up from $263.22 billion in 2024. That’s a nearly 10% compound annual growth rate over the next decade, driven by the collision of three unstoppable forces: always-on mobile audiences, the dominance of e-commerce, and AI-powered ad targeting.
CherryRoad Media Brings Hyper-Local AI Search to Community Newspapers
Community newspapers are getting a tech upgrade. CherryRoad Media announced it will roll out hyper-local AI search functionality across its properties, powered by ProRata’s Gist Answers platform. The move promises…
Smartly Brings Spotify Ads Into AI-Powered Cross-Channel Campaigns
Smartly, the AI-driven platform for creative, media, and measurement, is expanding its programmatic reach with a new integration for Spotify Ads Manager. Brands and agencies can now run audio and video campaigns on Spotify directly through Smartly, alongside other digital channels, all while leveraging AI-guided optimizations and cross-channel measurement.
TNL Mediagene Supercharges Media Operations with AI, Cuts Costs and Boosts Ad Revenue
TNL Mediagene, the Tokyo-based digital media group formed by the 2023 merger of The News Lens and Mediagene Inc., has announced a sweeping wave of AI-powered upgrades aimed at reshaping everything from content creation to display ad monetization. The initiatives span proprietary tools, productivity integrations, and audience-targeting innovations—all pointing to a central thesis: AI isn’t a side project—it’s the strategy.
tvScientific Launches Guaranteed Outcomes for CTV, Promising Advertisers Results—Or They Don’t Pay
In a bold move to reposition connected TV (CTV) as a performance-driven channel, tvScientific has launched Guaranteed Outcomes—a new offering that lets advertisers name their cost-per-outcome (CPO) and only pay when those results are delivered.














