billups Launches audrai, AI Agent Driving Smarter, Faster Out-of-Home Advertising

billups, the world’s largest independent Out-of-Home (OOH) technology and managed services company, is turning heads in the advertising world with the launch of audrai, an AI-powered agent designed to optimize planning and performance for OOH campaigns. The company’s technology-first approach has already fueled its expansion across 20+ countries, building momentum in the UK and EMEA markets.

Empower Media and Ocean Media Merge to Form $1.5B Independent Media Powerhouse

In a major shake-up for the U.S. media landscape, Empower Media and Ocean Media have merged to form Empower Ocean Media Group, now the second-largest independent media agency group in the country. With combined media billings of $1.5 billion and a workforce of 400 professionals across New York, Los Angeles, and Chicago, the new entity aims to set a new benchmark for agility, technology, and performance-driven client outcomes.

Agnitio and the Future of AdTech: Revolutionizing Media Workflows

In a landscape where time, data, and intelligence dictate the speed of success, Agnitio emerges as a transformative player in the AdTech industry. With a leadership team composed of former LiveRamp and Samsung executives and a Board with deep-rooted influence across tech and media giants like Amazon Prime Video and M.A.C Cosmetics, Agnitio is setting a bold trajectory for the future of advertising.

Ampersand Appoints Todd Braverman as Chief Revenue Officer

Ampersand, a leader in audience-first TV advertising sales and technology, has appointed Todd Braverman as the new Chief Revenue Officer (CRO). With over two decades of experience in strategic sales leadership, Braverman will guide Ampersand’s revenue strategy across its multiscreen TV advertising solutions.

Michael Kassan Joins Cognitiv’s Board to Drive Advanced Advertising Innovation

Cognitiv, a leading advanced performance partner powered by deep learning, has announced that marketing and media industry veteran Michael Kassan has joined its Board of Directors. This marks a new phase of strategic growth for Cognitiv, bringing decades of expertise in media, marketing, and investing to the company.

Direct Digital Holdings to Report Q1 2025 Financial Results on May 6

Direct Digital Holdings, Inc., a leader in advertising and marketing technology, has announced it will release its financial results for the first quarter ending March 31, 2025. The company operates through its subsidiaries, Colossus Media, LLC (“Colossus SSP”) and Orange 142, LLC (“Orange 142”).

Be the first to know with our

latest insights and updates.

Newsletter Signup

You have successfully subscribed to the newsletter

There was an error while trying to send your request. Please try again.

AdTech Edge will use the information you provide on this form to be in touch with you and to provide updates and marketing.