BusinessWire
billups, the world’s largest independent Out-of-Home (OOH) technology and managed services company, is turning heads in the advertising world with the launch of audrai, an AI-powered agent designed to optimize planning and performance for OOH campaigns. The company’s technology-first approach has already fueled its expansion across 20+ countries, building momentum in the UK and EMEA markets.
Audrai is the centerpiece of billups’ proprietary suite of data and measurement tools, transforming how brands plan, measure, and optimize OOH investments in ways previously limited to digital channels.
Bringing Digital-Level Measurement to Out-of-Home
“billups is leading a fundamental shift in how advertisers approach OOH by bringing digital-level measurement and optimization to a historically analogue medium,” said Shawn Spooner, Global CTO at billups. “With audrai, we’re enabling brands to unlock the true performance potential of OOH, particularly in sophisticated markets like the UK where advertisers demand data-driven accountability.”
Audrai’s capabilities include:
- Workflow acceleration of up to 50%.
- Geospatial mapping reduced from 1–2 days to under 2 minutes.
- Campaign planning cycles compressed from days to hours.
- Instant generation of market, audience, and client strategies.
Unlike generic AI tools, audrai is built specifically for OOH, integrating automated audience planning, creative performance tracking, A/B testing, and predictive insights to make campaigns smarter, faster, and more accountable.
Early Adoption Shows Measurable Results
OOH agencies are already seeing the benefits. Steve Parker, Executive Director at Medialab Group, called audrai “the kind of innovation we must have to bring data-driven planning and measurement to a medium that hasn’t delivered this level of insight to date.” Early deployments have demonstrated significant efficiency gains while freeing teams to focus on strategic creativity rather than repetitive operational tasks.
UK and EMEA Successes Validate Global Strategy
Since acquiring MediaBridge last year, billups has accelerated its presence in the UK and EMEA:
- 78 new hires in 2025; UK team grew 40% YoY in client strategy, tech, and analytics.
- 20+ new clients, including Oatly, Just Eat, and Revolut.
- 21 major industry awards for client campaigns.
The company showcased audrai at a London event titled “OOH for the Performance Age,” drawing senior marketers, agency leaders, media suppliers, and advertisers to witness AI-driven OOH transformation in action.
Investing in Next-Gen OOH Technology
Looking ahead, billups is doubling down on AI, machine learning, and analytics for 2026, focusing on:
- Enhanced predictive modeling for campaign performance.
- Expanded integration with digital marketing ecosystems.
- Creative optimization based on environmental factors.
- Real-time audience measurement and verification.
With audrai, billups is not just enhancing OOH—it’s reshaping it, blending human creativity, local expertise, and AI-driven intelligence to deliver measurable performance gains across global markets.
