PR Newswire
- News
- April 30, 2025
- 3 views
Choozle Transitions to Fully Remote Workforce to Enhance Flexibility & Client Engagement
Choozle, a leading omnichannel digital advertising platform, has officially transitioned to a fully remote workforce. This move highlights the company’s commitment to flexibility, performance, and alignment with the needs of its distributed clients.
- News
- April 30, 2025
- 2 views
MediaGo Launches SmartBid 3.0: Faster Scaling & Stable Performance for Advertisers
MediaGo, an intelligent advertising platform, has launched SmartBid 3.0, a significant upgrade to its core bidding product. This update addresses common challenges in advertising, including scaling difficulties and fluctuations in spending during the growth phases. SmartBid 3.0 uses deep learning algorithms to improve both early-stage traffic acquisition and long-term campaign stability.
- News
- April 30, 2025
- 3 views
Simpli.fi Partners with Bombora to Enhance Native Contextual Targeting for B2B Advertising
Simpli.fi, a leading Advertising Success Platform providing programmatic advertising and workflow software, has partnered with Bombora, the top provider of B2B data solutions. This collaboration enhances Simpli.fi’s native contextual offerings, enabling more effective and cost-efficient B2B advertising.
- News
- April 30, 2025
- 3 views
IAB Appoints Caroline Giegerich as Vice President of AI to Drive Industry Transformation
The Interactive Advertising Bureau (IAB), the leading trade body for digital advertising, has announced the appointment of Caroline Giegerich as Vice President of AI. Giegerich will oversee the integration of artificial intelligence across the digital advertising ecosystem, developing tools, resources, and best practices to empower marketers, agencies, publishers, platforms, and ad tech companies.
- News
- April 30, 2025
- 2 views
Direct Digital Holdings to Report Q1 2025 Financial Results on May 6
Direct Digital Holdings, Inc., a leader in advertising and marketing technology, has announced it will release its financial results for the first quarter ending March 31, 2025. The company operates through its subsidiaries, Colossus Media, LLC (“Colossus SSP”) and Orange 142, LLC (“Orange 142”).
PRWebHarkey Media Expands with Major OOH Acquisitions and New Office Opening
Harkey Media, a fast-growing player in Out of Home (OOH) advertising, has made its largest official outright OOH purchases. The company, which has developed world-class OOH assets in top U.S. markets, now enters a new phase with fresh investor capital. These investments aim to bolster its presence in high-profile OOH locations.
- News
- April 29, 2025
- 1 views
Study Reveals Emotional Risks in AI-Generated Advertising
A new peer-reviewed study by University of Richmond marketing professors Dr. Sara Hanson and Dr. Jeffrey Carlson, in collaboration with Dr. Heather Pressler, CEO of BlueHuki, has found that while AI-generated ads increase engagement, they can simultaneously trigger negative emotional responses that may erode brand trust and perception.
- News
- April 29, 2025
- 2 views
TBA Worldwide Acquires Amazon Marketing Agency SaleSurf Growth
TBA Worldwide, a data-driven collective of marketing and advertising firms, has announced the acquisition of SaleSurf Growth, a fast-growing Amazon marketing agency. This strategic move bolsters TBA’s capabilities in marketplace performance, enabling the collective to better serve brands competing in the ever-expanding Amazon ecosystem.
- News
- April 29, 2025
- 3 views
CTV and Digital Video Lead 2025 Ad Spend Growth
The streaming and digital video ad ecosystem is experiencing rapid evolution, marked by a 16% YoY growth in Connected TV (CTV) advertising in 2024. According to the 2025 Digital Video Ad Spend & Strategy Report: Part One by IAB, this growth is propelled by a combination of increased live content on streaming platforms and the expansion of programmatic and self-serve advertising tools. The report, developed with Advertiser Perceptions and Guideline, offers vital insights into U.S. video ad spend across CTV, social video, and online video.
EIN Presswire
- News
- April 29, 2025
- 3 views
Nomadic Advertising Celebrates 10 Years of Digital Growth
Nomadic Advertising, a Toronto-based full-service digital marketing agency, proudly celebrates over ten years of partnering with businesses across Canada and the USA. Since its inception in 2014, the agency has focused on boosting online visibility and fostering measurable growth for a broad range of clients through tailored digital strategies.
