GlobeNews Wire
- News
- May 7, 2026
- 3 views
Teads Expands CTV Attention Measurement with Lumen Research
Teads Expands CTV Attention Measurement with Lumen Research — the omnichannel outcomes platform announced a new partnership that brings Lumen’s proprietary eye‑tracking‑based attention metrics to Teads’ Connected TV (CTV) HomeScreen inventory, promising…
PR Newswire
- News
- May 7, 2026
- 3 views
IAB Tech Lab Introduces Standardized CTV Ad Portfolio to Streamline Programmatic TV Buying
IAB Tech Lab Introduces Standardized CTV Ad Portfolio to Streamline Programmatic TV Buying, a move that could reshape how advertisers and publishers transact emerging Connected TV (CTV) formats across the…
- News
- May 7, 2026
- 2 views
Weather Company and Steller Turn Weather Searches into a Travel Discovery Engine
Weather Company and Steller Turn Weather Searches into a Travel Discovery Engine, unveiling a partnership that fuses real‑time weather data with creator‑led travel video to reach travelers the moment they…
- News
- May 7, 2026
- 2 views
ArcSpan Powers Gamer Grid, Delivering AI‑Driven Gaming Audience Targeting for Programmatic Ads
ArcSpan Powers Gamer Grid, Delivering AI‑Driven Gaming Audience Targeting for Programmatic Ads — the partnership announced on May 6, 2026 brings together ArcSpan’s Audience Monetization System (AMS) and Overwolf’s newly launched Gamer Grid to give advertisers…
- News
- May 7, 2026
- 2 views
Rakuten Advertising Unveils Mirai: AI‑Powered Affiliate Management for Enterprise Marketers
Rakuten Advertising announced Mirai, an AI‑driven conversational agent that lets advertisers create, configure, and optimize affiliate offers through natural‑language interaction, marking a notable shift toward autonomous campaign management in the…
BusinessWire
- News
- May 6, 2026
- 2 views
Swiftly‑Vistar Media Deal Expands Programmatic DOOH for Retail Media
Swiftly Partners with Vistar Media to Augment its Omnichannel Reach with Digital Out‑of‑Home, a new collaboration that blends Swiftly’s retail‑media platform with Vistar’s programmatic DOOH network to give brands a unified…
- News
- May 6, 2026
- 2 views
AI‑Driven Digital Video Ads Set to Top $80 B in 2026, IAB Report Shows
AI‑Driven Digital Video Ads Set to Top $80 B in 2026, IAB Report Shows – The Interactive Advertising Bureau (IAB) disclosed that U.S. digital video ad spend is on track to…
- News
- May 6, 2026
- 2 views
Mudd Advertising’s Montblanc Buyback Postcard Expands Nationwide Through Stellantis Market Center
Top‑Performing Montblanc Buyback Postcard Now Available to Chrysler Dodge Jeep and Ram Dealerships Nationwide During Special Promotional Month – Mudd Advertising announced that its flagship direct‑mail solution, the Montblanc Buyback…
- News
- May 6, 2026
- 2 views
TripleLift appoints new CTO and CMO to accelerate AI‑driven ad tech platform
TripleLift appoints new CTO and CMO to accelerate AI‑driven ad tech platform. The Creative SSP powered by TL Spark announced the hiring of Timothy Jasionowski as Chief Product and Technology Officer…
- News
- May 6, 2026
- 2 views
Sitecore Teams Up with Americaneagle.com to Bolster Managed Cloud Infrastructure for Enterprise Marketers
Sitecore Teams Up with Americaneagle.com to Bolster Managed Cloud Infrastructure for Enterprise Marketers announced a strategic enhancement to its Managed Cloud offering, extending operational support for on‑premise Sitecore deployments to…
