Mistplay Acquires MyChips to Bolster Global Rewarded‑Advertising Platform

Mistplay, the play‑and‑earn loyalty platform for mobile gamers, announced Thursday that it has acquired MyChips SRL, the rewarded‑advertising arm of MAF. The deal expands Mistplay’s LoyaltyPlay network, adding hundreds of…

The Future of Programmatic: AI, Curation, and Direct Supply Relationships   

A marketing leader logs into their campaign dashboard expecting clarity. Instead, they see rising spend, mixed performance, and little insight into where their ads actually ran. Somewhere between automated buying, supply paths,…

Adams Outdoor Advertising expands Northeast Pennsylvania footprint with 15‑billboard acquisition

Adams Outdoor Advertising Acquires 15 Billboard Assets in Northeast Pennsylvania from Encore Outdoor Advertising – In a strategic tuck‑in move, Adams Outdoor Advertising announced Thursday that it has purchased 15…

Boardwalk Pipelines Acquires Spire Marketing, Launches Boardwalk Continuum Marketing Platform

Boardwalk Pipelines, LP announced the acquisition of Spire Marketing Inc., rebranding the business as Boardwalk Continuum Marketing, LLC. The deal folds a seasoned gas‑marketing operation into Boardwalk’s existing pipeline, storage, and transportation assets, creating an end‑to‑end natural‑gas…

C Squared Social triples media‑buying team to ride Meta’s AI‑driven Andromeda update

C Squared Social triples media‑buying team to ride Meta’s AI-driven Andromeda update, announcing a strategic expansion that reshapes how performance marketers orchestrate data, creative, and automation across paid social, search and programmatic…

5WPR Leverages AI‑Powered Event PR to Boost Brand Visibility Across Retail, CTV, and Digital Media

5WPR, a New York‑based independent public‑relations and digital‑marketing firm, announced on April 30, 2026 that it is now offering an AI‑enhanced “generative engine optimization” (GEO) service to amplify brand narratives launched at high‑profile…

Beasley Broadcast Group Settles Debt Offers, Paving Way for AdTech Expansion

Beasley Broadcast Group Settles Debt Offers, Paving Way for AdTech Expansion. The Naples‑based media company announced on May 1, 2026 that it has closed a multi‑track debt restructuring that includes an…

Wayward Boost Platform Scales Partnership Media for Enterprise Marketers

Wayward Boost Platform Scales Partnership Media for Enterprise Marketers – Wayward announced today the beta launch of Wayward Boost™, a patent‑pending SaaS solution that turns influencer and publisher collaborations into a…

zMaticoo expands AI‑driven programmatic micro‑series inventory across global markets

zMaticoo expands AI‑driven programmatic micro‑series inventory across global markets – The Singapore‑based ad tech firm announced on April 30, 2026 that its AI‑powered programmatic platform now supports micro‑series video inventory in the…

Marketna Launches AI‑Powered Classified Ads Platform for the Arab Market

Marketna Launches AI powered Classified Ads Platform for the Arab Market – Dubai‑based startup Marketna announced on May 4, 2026 the rollout of a bilingual (Arabic/English) digital classified advertising solution that leverages…

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