Slick Engine Positions Podcast Ads as Core Pillar of Multi‑Channel Digital Campaigns

Slick Engine Positions Podcast Ads as Core Pillar of Multi‑Channel Digital Campaigns – In a detailed briefing released on May 8, 2026, Tulsa‑based Slick Engine, a digital fulfillment agency, outlined how…

Lamar Advertising CEO to Speak at J.P. Morgan 2026 Global Tech, Media & Communications Conference

Lamar Advertising CEO to Speak at J.P. Morgan 2026 Global Tech, Media & Communications Conference – Lamar Advertising Company (NASDAQ:LAMR) announced that its chief executive, Sean Reilly, will join a live Q&A…

StreamTV Show 2026 Unveils Massive Market‑Floor Experience Targeting CTV AdTech

StreamTV Show 2026 announced on May 7 that its upcoming Market Floor will feature 20 × 20‑foot and larger brand environments, turning the Gaylord Rockies Resort & Convention Center in Denver into a live laboratory for CTV,…

Clear Channel & Super Optimal Unveil Creative Scoring System Linking OOH Ads to Brand Lift

Clear Channel Outdoor and AI‑driven creative analytics firm Super Optimal announced a new measurement framework that ties creative quality directly to out‑of‑home (OOH) advertising performance, a development that could reshape how…

Promotional Products Beat Digital in ASI Study

The Advertising Specialty Institute (ASI) unveiled its 2026 Global Advertising Impressions Study on May 8, revealing that promotional products generate more brand impressions per dollar than television or digital media. The…

Amazon Ads UnBoxed 2026 Reveals AI‑Powered Tools Shaping the Future of Programmatic Marketing

Amazon Ads UnBoxed 2026, the company’s flagship event held in Shenzhen on May 9, 2026, showcased a suite of AI‑driven upgrades that promise to reshape how brands buy, create, and measure digital advertising across…

AI Adoption Splits Advertising Strategies Across Mature and Emerging Markets, Yeahmobi Reports

AI Adoption Splits Advertising Strategies Across Mature and Emerging Markets, Yeahmobi Reports – A new analysis from Yeahmobi, citing Microsoft’s 2025 Global AI Adoption Report, reveals that AI usage has…

Outreach Integrates with ServiceNow CRM to Accelerate Revenue Execution

Outreach Announces Integration with ServiceNow to Accelerate Revenue Execution Across the Entire Revenue Cycle, promising tighter AI‑driven workflow automation for go‑to‑market teams. Outreach, the agentic AI platform that powers revenue…

OpenX and News Australia Unlock Programmatic Access to Tubi’s Premium CTV Inventory

OpenX and News Australia Expand Programmatic Access to Tubi’s Premium CTV Inventory — the two firms announced a partnership that brings Fox Corporation’s free‑streaming service into the hands of Australian programmatic buyers…

Behavioral AI Boosts Programmatic ROI in New Shipyard‑Yobi Study

Behavioral AI Boosts Programmatic ROI in New Shipyard‑Yobi Study The Shipyard and Yobi Prove Behavioral AI Can Drive Smarter Programmatic Results – a joint announcement from full‑service agency The Shipyard…

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