Roku Integrates Peacock Premium Plus into Premium Subscriptions, Adding Live‑TV and Cloud‑DVR for CTV Marketers

Roku Integrates Peacock Premium Plus into Premium Subscriptions, Adding Live‑TV and Cloud‑DVR for CTV Marketers — the streaming platform announced today that NBCUniversal’s Peacock Premium Plus tier is now available directly through Roku’s Premium…

4imprint’s “One by One” Grant Program Scales to 1,400 Non‑Profit Recipients in Q1 2026

4imprint ® announced that its “One by One” grant initiative handed out in‑kind promotional‑product grants to nearly 1,400 charitable organizations across the United States and Canada during the first quarter of…

Sundial and Culture Hive Unveil Real‑Time Cultural Relevance Score for Programmatic Media

Sundial Media & Technology Group and Culture Hive Media announced a strategic partnership that introduces a real‑time Cultural Relevance Score (CRS™) — a data‑driven layer designed to make cultural relevance…

Eva Live Unveils Eva Brain: An Autonomous AI Marketing Agent for Enterprise Advertisers

Eva Live launches Eva Brain, an autonomous AI marketing agent that promises to replace traditional campaign teams by handling end‑to‑end digital digital ad spend on platforms such as Google, Meta, TikTok,…

adMarketplace launches AI Discover Beta, expanding AI chat ad monetization

The native‑search pioneer announced a beta program that places cost‑per‑click (CPC) ads inside AI‑driven chat experiences, beginning with Opera AI, Dupe and Sezzle. The move marks the first commercial rollout of…

IAB Tech Lab Introduces Live‑Event Attributes and Pricing Macro to Boost Programmatic Transparency

IAB Tech Lab Introduced Live‑Event Attributes and Pricing Macro to Boost Programmatic Transparency, a move that could reshape how advertisers buy and sell live‑stream inventory across CTV, OTT, and traditional…

Rakuten & impact.com launch affiliate alliance

Rakuten & impact.com launch affiliate alliance — the two firms announced a strategic partnership that fuses Rakuten Advertising’s global network and consumer‑backed rewards platform with impact.com’s SaaS‑driven partnership management technology, promising a…

VIOOH expands programmatic DOOH reach across Brazil’s major cities with We OOH partnership

28 April 2026, London – Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with We OOH, a leading DOOH media operator specializing in iconic…

Monetizr Appoints Veteran Growth Strategist Michelle Suttle as Chief Growth Officer to Accelerate In‑Game Advertising

Monetizr Appoints Veteran Growth Strategist Michelle Suttle as Chief Growth Officer to Accelerate In‑Game Advertising, marking a strategic move to scale its rewarded‑experience platform amid a surge in privacy‑first, opt‑in media.…

PubMatic’s AgenticOS Gains Global Traction as AI‑Driven Media Buying Scales

PubMatic’s AgenticOS Gains Global Traction as AI‑Driven Media Buying Scales. The Nasdaq‑listed supply‑side platform announced that its AI‑powered operating system is now running end‑to‑end autonomous campaigns for agencies, brands, and…

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