Prathamesh Barathe
- News
- January 27, 2026
- 2 views
Webflow Brings Google Ads In-House With New Performance Max Integration
Webflow is moving deeper into the paid media stack. The website experience platform today announced a new native Google Ads integration, built in partnership with Google, that allows marketing teams to create, manage, and optimize Google Ads campaigns directly inside Webflow.
- News
- January 27, 2026
- 1 views
SmartBug Spins Off Point Success to Target AI-Driven Ad Performance for Franchises
SmartBug Media, one of HubSpot’s most decorated Elite partners, is sharpening its focus on digital advertising with the launch of Point Success Media, a new standalone agency built specifically for franchise and mid-market brands.
Vikrant Shetty
- Guest Column
- January 27, 2026
- 1 views
From Social Media to Strategic Messaging: How Digital PR Agencies Drive ROI
Transforming Social Media Into Measurable Value In today’s marketing ecosystem,social media marketing has evolved from simple engagement to a strategic tool for driving measurable return on investment. Digital PR agencies…
- Guest Column
- January 23, 2026
- 1 views
Digital PR and Paid Media: Integrating Campaigns for Maximum Consumer Impact
The Synergy Between PR and Paid Media In today’s advertising ecosystem, integratingPR and paid media strategies has become essential for delivering maximum impact. Agencies that combine earned, owned, and paid channels…
- News
- January 23, 2026
- 1 views
EstrellaTV Expands in Orlando with New Station WDYB-CD
MediaCo Holding Inc. (Nasdaq: MDIA) is expanding its Spanish-language broadcast footprint with the launch of EstrellaTV WDYB-CD in Orlando, Florida, set to go live on March 24, 2026. The move strengthens the network’s presence in one of the nation’s fastest-growing Hispanic markets, positioning EstrellaTV to deliver more locally relevant programming and advertising opportunities.
- News
- January 23, 2026
- 1 views
Mobile App Spending Hits $167B in 2025 as Generative AI Apps Surge, Says Sensor Tower
Sensor Tower, a leading authority on mobile market data, has released its 2026 State of Mobile report, revealing a record-breaking year for in-app purchases (IAP) and a major shift in consumer behavior. In 2025, global IAP revenue hit $167 billion, a 10% increase year-over-year (YoY). Notably, non-gaming apps—propelled by the rise of Generative AI services—overtook games in revenue for the first time, posting a 21% YoY increase and nearly tripling their spending compared to five years ag
- News
- January 23, 2026
- 1 views
Tombras Acquires Opinionated to Build a Bi-Coastal Independent Powerhouse
In an advertising industry increasingly shaped by holding company consolidation, consultancy influence, and private equity roll-ups, Tombras is making a different kind of bet. The Knoxville-based independent agency announced today that it has acquired Opinionated, the Portland, Oregon–headquartered creative shop recently named Ad Age A-List Standout and Small Agency of the Year.
- News
- January 23, 2026
- 2 views
Like Minded Labs Launches Coresee, a Persistent High-Resolution Collaboration Platform for Professional Teams
Remote collaboration tools are everywhere—but most were built for quick check-ins, not serious work. Like Minded Labs is betting that creative and professional teams are ready for something more durable. Today, the company unveiled Coresee, a high-resolution virtual collaboration platform designed for workflows where precision, continuity, and accountability aren’t optional.
- News
- January 23, 2026
- 3 views
IAB Launches Authorized Assessor Program to Standardize Privacy Due Diligence in AdTech
This week, the IAB announced the launch of the IAB Authorized Assessor Program, a framework that standardizes how brands, agencies, publishers, and platforms evaluate vendor privacy risk. The program debuts with FTI Consulting’s Technology segment as its first authorized assessor, officially licensed to conduct vendor assessments using the IAB Diligence Platform, powered by SafeGuard Privacy.
PR Newswire
- News
- January 6, 2026
- 3 views
Omnicom Media: Why Advertising Alone No Longer Drives Brand Influence
That’s the central takeaway from “The Future of Brand Influence,” a new research report from Omnicom Media, which argues that brand growth is now shaped by a fragmented influence ecosystem where ads compete with influencers, peer commentary, retail environments, and increasingly, AI-generated recommendations.
