Paramita Patra
- Featured Articles
- November 18, 2025
- 1 views
Advertising Toolkit for Black Friday
It’s 5:00 a.m. on Black Friday, and your customers are scrolling, comparing, clicking, and buying. Your competitors are everywhere, dominating ad placements and pushing personalized offers. Meanwhile, your ads are…
- Featured Articles
- November 18, 2025
- 1 views
Hidden Fees & Blind Spots: The Transparency Gap in Retail Media
A FMCG brand invests in several different retail media campaigns. Weeks later, the marketing team is still left trying to make sense of what portion of those ads actually drove…
PR Newswire
- News
- November 17, 2025
- 1 views
TNL Mediagene Taps Coupang to Supercharge Content Commerce and Retail Media in Taiwan
TNL Mediagene, the Tokyo-headquartered digital media and data group behind some of Taiwan’s most influential media brands, has inked a new strategic partnership with U.S. tech powerhouse Coupang—but with a laser focus on Taiwan. The goal: accelerate the company’s build-out of a unified Content Commerce + Retail Media Network (RMN) ecosystem.
- News
- November 17, 2025
- 1 views
Direct Digital Holdings Regains Nasdaq Equity Compliance, Secures Extended Bid-Price Deadline
Direct Digital Holdings—parent company of Colossus SSP and performance marketing agency Orange 142—has cleared a major regulatory hurdle that’s been hanging over the AdTech company for months. The firm announced that it has officially regained compliance with Nasdaq’s minimum stockholders’ equity requirement, restoring one of the key conditions needed to maintain its listing on the Nasdaq Capital Market.
- News
- November 17, 2025
- 1 views
ABCS Insights Becomes Vistar Media’s New Measurement Partner, Bringing Real Sales Attribution to DOOH
Digital out-of-home advertising has spent years chasing the same thing every performance marketer wants: proof. Proof that screen exposure drives real-world behavior. Proof that the upper funnel can generate measurable conversion. Proof that DOOH deserves a permanent seat at the omnichannel table, not just brand budgets.
- News
- November 17, 2025
- 1 views
Shirofune and Direct Agents Team Up to Bring AI-Powered Retail Media Automation to U.S. Brands
The U.S. retail media ecosystem is in the middle of a high-stakes arms race—one defined not just by shopper data, inventory access, and marketplace dominance, but increasingly by automation. With ad costs climbing and campaign complexity bordering on unruly, the winners are the players who can optimize faster than everyone else.
BusinessWire
- News
- November 17, 2025
- 2 views
GoWit Secures New Funding to Push AI Retail Media Deeper Into EMEA
Retail media is booming, and AI is quickly becoming the engine behind the sector’s next wave of growth. Into this fast-moving landscape steps GoWit—again—with fresh capital and an even bigger appetite for expansion.
- News
- November 14, 2025
- 1 views
Integral Ad Science Earns MRC Accreditation for Amazon DSP Server-to-Server Measurement
Integral Ad Science (IAS) (Nasdaq: IAS), a global leader in media measurement and optimization, has received Media Rating Council (MRC) accreditation for its server-to-server (S2S) integration with Amazon DSP, covering impression, viewability, and invalid traffic (IVT) data. This milestone reinforces IAS’s commitment to independent, trusted, and industry-standard measurement across digital platforms.
- News
- November 14, 2025
- 1 views
MoPub and MAX Founders Launch CloudX, AI-Native Platform for Mobile Advertising
The entrepreneurs behind MoPub and MAX, two landmark mobile advertising platforms, are back with CloudX, a new AI-native platform designed to modernize mobile monetization for publishers. The launch comes alongside a $30 million Series A led by Addition, with DST Global, Terrain, ENIAC, Javelin, and Breakpoint Capital also participating.
- News
- November 14, 2025
- 2 views
Locality Names Michael Collins as CEO to Drive Next Phase of Local Video Advertising
Locality, a leading data-powered platform for local video advertising, has appointed Michael Collins as its first Chief Executive Officer, signaling a new phase of growth as the company strengthens the connection between its streaming and broadcast businesses.
