GlobeNews Wire
- News
- November 19, 2025
- 1 views
Magnite Launches Live Scheduler, Aims to Standardize Live Event Advertising
Live events used to be advertising’s most dependable premium real estate: guaranteed attention, emotionally charged audiences, and little competition from the pause button. But in streaming, “live” has been anything but straightforward. Inventory is fragmented, planning is messy, and advertisers often don’t know what’s coming until the content is already rolling.
PR Newswire
- News
- November 19, 2025
- 1 views
Agentio Raises $40M to Build the AI Infrastructure Powering Creator-Led Advertising
The creator economy may be marching toward a projected $500 billion by 2027, but its advertising backbone has long been stuck in the pre-automation era. Brands know creators drive purchase decisions, yet only 2% of digital ad spend flows to them—mainly because creator advertising has remained painfully manual: individual negotiations, inconsistent performance data, and workflows that collapse under volume.
- News
- November 19, 2025
- 1 views
EMG Launches Strategy Engine, a Data-Driven Blueprint for Dealership Streaming Ads
The automotive advertising world hasn’t exactly lacked data—but it has lacked tools that turn that data into something dealerships can actually use. EMG, the streaming ad platform built specifically for retail automotive, is aiming to change that with the launch of the Strategy Engine, a new feature inside its Maven analytics platform.
- News
- November 19, 2025
- 1 views
DIRECTV Becomes Exclusive Ad Sales Partner for FETV and FMC
Family-friendly programming just got a new heavyweight champion in its corner. Family Entertainment Television (FETV), the company behind the classic-TV-focused networks FETV and FMC, has handed DIRECTV Advertising full control of its national commercial inventory. The exclusive ad-sales partnership begins December 29, 2025, marking a notable shift in how these nostalgia-driven channels will engage the ad marketplace.
BusinessWire
- News
- November 19, 2025
- 1 views
Streaming + Social Ads Deliver 2.8x Higher Recall for Emerging Brands, Universal Ads Study Finds
For years, marketers have debated whether streaming TV can deliver measurable impact beyond the reach advantage. Universal Ads’ latest study, conducted with MediaScience, answers with a confident yes—and then piles on numbers that should make social-only advertisers slightly uncomfortable.
- News
- November 18, 2025
- 1 views
Rain the Growth Agency Adds Pranav Pandit as EVP of Digital Marketing to Accelerate Its Next Growth Era
Rain the Growth Agency is deepening its digital footprint with a major leadership addition: Pranav Pandit, a seasoned strategist with more than 25 years across agencies like OMD, Ogilvy, and dentsu X, has joined the company as its new Executive Vice President of Digital Marketing.
- News
- November 18, 2025
- 1 views
Ibotta Partners With ABCS Insights to Validate CPG Sales Lift—and the Early Results Beat Digital Benchmarks
In a move that underscores how quickly measurement expectations are rising across retail media, Ibotta has teamed up with ABCS Insights to give CPG brands independent proof of what their promotional dollars are actually doing. And according to the first batch of studies, the answer is clear: Ibotta’s promotions are driving above-benchmark sales lift, outperforming many other digital media and promotional tactics across categories like salty snacks, pet food, and carbonated beverages.
EIN Presswire
- News
- November 18, 2025
- 1 views
AVI Media Earns Top Honors as It Expands From Recruitment Marketing Into Programmatic Powerhouse
AVI Media just picked up two new accolades—Gold for Most Resilient Woman-Run Business and Silver for Best Woman-Run Business Under 10 People—but the agency isn’t slowing down long enough to polish the trophies. What started as a lean, creative-first team has grown into a 13-person outfit with more than 150 active client accounts and a rapidly expanding footprint in programmatic advertising.
- News
- November 18, 2025
- 1 views
NCM Buys Spotlight Cinema Networks to Capture Luxury Moviegoers and Premium Ad Dollars
National CineMedia (NCM), the largest cinema advertising network in the U.S., is stepping deeper into the premium moviegoing experience. The company has acquired Spotlight Cinema Networks—the only U.S. cinema advertising firm focused exclusively on art house, luxury, and dine-in theaters.
PRWebPost Production World Goes Global: FMC Expands Its Flagship Training Conference Across Three Continents
Future Media Conferences (FMC) is taking its flagship Post Production World Conference (PPW) on a global tour—and for the creative tech world, this is more than just another industry event announcement. It’s a signal flare.
