Smartly Brings Spotify Ads Into AI-Powered Cross-Channel Campaigns
Smartly, the AI-driven platform for creative, media, and measurement, is expanding its programmatic reach with a new integration for Spotify Ads Manager. Brands and agencies can now run audio and video campaigns on Spotify directly through Smartly, alongside other digital channels, all while leveraging AI-guided optimizations and cross-channel measurement.
Choozle Expands Programmatic Power with Trade Desk’s Kokai and AI Tools
Choozle, a prominent omnichannel digital advertising platform, is giving advertisers a sharper edge in programmatic campaigns. The company today announced expanded access to The Trade Desk’s Kokai platform, along with next-gen tools—Seeds and Universal Pixel—that promise smarter audience targeting, more precise measurement, and AI-powered campaign optimization.
Kargo Brings High-Impact Creative Ads to Amazon DSP for Programmatic Campaigns
Kargo, a pioneer in cross-channel high-impact creative innovation, is now integrated with Amazon DSP, enabling brands to deliver visually striking, custom ad formats using Amazon’s browsing, shopping, and streaming data. The move combines Kargo’s premium inventory and industry-certified creative with programmatic precision, offering marketers new ways to engage audiences.
G-Mana and VisualOn Launch Interactive SSAI Solution for OTT and CTV
G-Mana and VisualOn are bringing interactive, server-side ad insertion (SSAI) to OTT and CTV at scale, offering premium publishers and FAST channels a way to deliver engaging ad experiences without sacrificing stream quality. The collaboration integrates VisualOn’s player-side Adflow with G-Mana’s SSAI platform and G-Mana Ad Solutions, the company’s monetization unit, creating a turnkey workflow for interactive ad formats across devices.
TiVo Media Platform Hits Major Milestones, Expands Global Reach and Cross-Screen Advertising
TiVo’s independent media platform is gaining momentum, with its smart TV operating system and cross-screen advertising solution showing strong adoption across consumers and the industry. Just over a year after its launch, the TiVo One advertising platform now reaches more than 4 million monthly active users, giving advertisers access to unique, net-new audiences.
Empower Media and Ocean Media Merge to Form $1.5B Independent Media Powerhouse
In a major shake-up for the U.S. media landscape, Empower Media and Ocean Media have merged to form Empower Ocean Media Group, now the second-largest independent media agency group in the country. With combined media billings of $1.5 billion and a workforce of 400 professionals across New York, Los Angeles, and Chicago, the new entity aims to set a new benchmark for agility, technology, and performance-driven client outcomes.
Cboe Launches Global “Life is Better With Options” Campaign to Spotlight Options Trading
Cboe Global Markets, the powerhouse behind derivatives and securities trading, is rolling out a new global advertising campaign: “Life is Better With Options.” The initiative aims to elevate awareness of options trading and showcase how this versatile financial tool can help investors manage risk, generate income, and optimize portfolio performance.
Why Ad-Tech Companies Need PR Agencies to Build Trust in a Privacy-First Era
In the ad-tech industry, trust is no longer optional. With consumers and regulators increasingly prioritizing privacy, ad-tech companies face the dual challenge of demonstrating compliance while maintaining relevance in digital…
Frizerly Launches AI-Powered SEO Blogging Platform for Businesses
Frizerly, an AI-driven content platform, has officially launched its AI-powered SEO blogging solution, designed to help businesses of all sizes improve search engine visibility, attract customers, and increase sales—automatically.
K Wave Media Acquires Rabbit Walk to Boost VFX and AI-Powered Content
K Wave Media (NASDAQ: KWM), a publicly traded media and entertainment company with a Bitcoin treasury, has completed its first acquisition since listing on NASDAQ, signaling a strategic push to expand its creative and technological capabilities.















