PR Newswire
Stellair AI, a software company specializing in AI assistants for digital media operations, is helping marketers streamline workflows and drive significant efficiency gains in campaign management.
For digital marketers, repetitive tasks like campaign setup, creative trafficking, and QA checks can eat up hours—or even days—of valuable time. Adara, a RateGain company delivering travel-intent insights from over 250 global partners, faced exactly this challenge. Despite processing 23 billion data points across 100+ countries, Adara’s media operations were slowed by manual, repetitive workflows.
Automating the Grind
By integrating Stellair’s AI Assistant and its Sidekick platform in Q2 2025, Adara has transformed campaign operations:
- 96% time savings in campaign setup and configuration
- 98% time savings in creative trafficking
- 75% time savings in campaign QA and validation
Beth Laplante, SVP of Customer Success at Adara, says, “Stellair has transformed our workflow. What once took hours is now done flawlessly in minutes, saving time, reducing errors, and letting our team focus on strategy instead of repetitive tasks.”
Why This Matters
Stellair’s AI-driven automation reflects a growing trend in ad tech: marketers and agencies are increasingly leveraging AI to remove bottlenecks in digital media operations, enabling faster execution and smarter campaign growth. By cutting manual work by more than 90%, Adara can now deliver hyperlocal and performance-driven campaigns without compromising quality.
The case also highlights Stellair’s role in helping media teams scale operations efficiently across multiple DSPs and digital platforms, a growing need as campaigns become increasingly complex and data-intensive.
With AI assistants like Stellair Sidekick, marketing teams can finally focus on strategy, creativity, and client engagement—rather than the grind of repetitive campaign setup.
BusinessWire
