GlobeNews Wire
- News
- August 6, 2025
- 1 views
REMAX Launches First Real Estate Commerce Media Network with Magnite
In a first for the real estate sector, REMAX, LLC has teamed up with Magnite—the world’s largest independent sell-side ad platform—to launch a commerce media network tailored for high-intent homebuyers. This move positions REMAX as the first major real estate franchisor to enter the retail media arena, signaling a strategic shift toward data-powered, supply-side advertising.
AdTech Edge
- News
- August 5, 2025
- 1 views
AI Hype Meets Reality: Regulators Push Tech Giants to Clarify Marketing Claims
As AI becomes the cornerstone of modern consumer technology, Big Tech is being forced to walk a finer line between innovation and exaggeration. Apple, Google, Microsoft, and Samsung are among the companies that have recently dialed back bold claims about their AI features after increasing scrutiny from industry watchdogs and federal regulators.
- News
- August 5, 2025
- 1 views
Adtelligent Launches Retail Media Platform to Power Omnichannel Monetization
Adtelligent®, the global advertising technology firm known for its programmatic and monetization expertise, has officially launched its Retail Media Platform—a robust, all-in-one solution designed to help retailers transform their digital properties into full-fledged media channels.
EIN Presswire
- News
- August 5, 2025
- 1 views
Overdrive Launches Lead-Generating Website Plan for Small Businesses—No Upfront Fees
Small businesses tired of spending thousands on websites that don’t deliver leads finally have a new option. Overdrive Digital Marketing has rolled out the Overdrive Plan, a no-contract, month-to-month service combining a free rental website, SEO, and Google Ads—all designed to drive steady inquiries without upfront costs.
- News
- August 5, 2025
- 2 views
Ads Interactive Unlocks German Premium Inventory for Hungarian Advertisers
Budapest-based adtech firm Ads Interactive is making a bold move in Europe’s programmatic landscape. The company has become the first in Hungary to offer domestic advertisers direct access to premium German header bidding inventory, thanks to new partnerships with two major players in the DACH region: Ströer and Gravite.
- News
- August 5, 2025
- 3 views
Microsoft Advertising Overhauls Exclusion Controls for Greater Campaign Precision
Microsoft is doubling down on advertiser control with a major update to its exclusion tools for both Audience Ads and Search Ads. The new features—rolled out quietly but packed with utility—aim to simplify how advertisers manage website exclusions at scale.
Paramita Patra
- Featured Articles
- August 4, 2025
- 1 views
Why Product-Led Engineering Matters in AdTech
Your engineering team ships a new feature that improves data targeting efficiency, but adoption lags. Why? The feature was not only not intuitive but also failed to align with user…
BusinessWire
- News
- August 4, 2025
- 2 views
Perion Plugs into South Korea’s DOOH Boom with KT and NHN AD
Perion Network is staking its claim in South Korea’s booming digital out-of-home (DOOH) market through new partnerships with telecom giant KT Corporation and media firm NHN AD. The announcement marks Perion’s first direct programmatic supply integrations in Korea—and a significant move to deepen its advertising footprint in the Asia-Pacific region.
- News
- August 4, 2025
- 1 views
Google Faces Expanded Antitrust Probe in India Over AdTech Dominance
India’s antitrust watchdog is turning up the heat on Google, as the Competition Commission of India (CCI) broadens its investigation into the tech giant’s advertising empire. At the center of this new chapter: the alleged abuse of dominance in the online display advertising market, with fresh allegations now formally clubbed into a multi-case probe involving several complainants.
PR Newswire
- News
- August 4, 2025
- 1 views
Al Lustgarten Tapped to Chair Media Ad Sales Council, Driving Next-Gen Media Innovation
Matrix Solutions just handed the reins of the Media Ad Sales Council (MASC) to someone who knows the ropes—and how to tighten or loosen them when needed. Al Lustgarten, a media industry veteran and former SVP of Technology and Information Services at Hearst Television, has been appointed Chair of MASC, effective August 1, 2025.
