GlobeNews Wire
Adtelligent®, the global advertising technology firm known for its programmatic and monetization expertise, has officially launched its Retail Media Platform—a robust, all-in-one solution designed to help retailers transform their digital properties into full-fledged media channels.
With the rapid rise of retail media networks (RMNs)—growing nearly 4x faster than the overall digital ad market—Adtelligent is positioning itself at the heart of this boom. The company’s new platform gives retailers and marketplaces the tools to control, monetize, and optimize every ad experience across online, offline, and off-site environments.
Built for the Retail Media Evolution
Retailers are no longer just selling products—they’re selling audience access. And with that shift comes the need for infrastructure that handles ad inventory, data control, campaign delivery, and measurement across all shopper touchpoints.
Adtelligent’s Retail Media Platform answers that call by offering:
- Omnichannel ad delivery: From websites and mobile apps to connected TV, DOOH, and in-store POS displays
- Custom ad placements: Contextual and product-based formats embedded in search results, product pages, and physical displays
- Flexible deployment: Use it in-house, as a self-serve tool, or fully managed
- Privacy-first targeting: Leveraging first-party and contextual data for compliant audience segmentation
- Integrated CDP, ad server, and attribution tools: All under one system
- Real-time performance reporting: Track campaigns with closed-loop attribution, from awareness to conversion
One Platform, Total Control
“Retailers evolving into media companies need more than repurposed adtech—they need purpose-built platforms,” said Anastasiya Shmal, VP of Retail Media at Adtelligent. “Our Retail Media Ad Server gives them the autonomy, flexibility, and transparency required to control their media destiny—whether they’re just starting or running a mature retail media network.”
The platform isn’t just for retailers. Brand advertisers benefit from real-time campaign data, scalable reach, and measurable outcomes across digital and physical environments. With closed-loop attribution, brands can see exactly how ad dollars convert to sales, a feature increasingly demanded by CMOs seeking ROI clarity.
A Timely Market Play
Retail media’s momentum is undeniable. Giants like Amazon, Walmart, and Target have built billion-dollar advertising businesses by monetizing their first-party data and shopper insights. Adtelligent’s platform democratizes this capability—empowering mid-size and enterprise retailers to enter the space with enterprise-grade tools.
In a time when privacy regulations are tightening and third-party cookies are fading, the platform’s reliance on first-party and contextual data also gives it a futureproof edge.
Final Word
Adtelligent is betting big on the future of retail media—and with this platform, it’s arming retailers with the tools to own their ad inventory, customer relationships, and media performance in a way that few legacy adtech stacks can match.
Retailers looking to expand their revenue streams, improve advertiser transparency, and deliver cross-channel campaigns may find this launch a compelling invitation to upgrade their media strategy.
BusinessWire
