Swastika Singha
- Edge Pulse
- May 7, 2025
- 2 views
The Evolution of AdTech: From Banners to AI-Driven Personalization
Can you recall the first digital advert you ever saw? Perhaps it was a clunky banner advert at the top of a news site or a pop-up which disrupted your…
BusinessWire
- News
- May 7, 2025
- 3 views
OpenX Partners with Tubi UK to Enhance Omnichannel CTV Advertising
OpenX Technologies, Inc., a global leader in the omnichannel supply-side platform, has entered into a strategic partnership with Tubi, Fox Corporation’s ad-supported streaming service. This collaboration focuses on enhancing CTV advertising in the UK through TV by OpenX, which offers a blend of linear and biddable CTV for greater buyer control, transparency, and flexibility.
PR Newswire
- News
- May 7, 2025
- 3 views
Clear Channel Outdoor Announces Sale of Brazilian Operations to Publibanca Brasil
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) has announced that its subsidiaries have reached a definitive agreement to sell its business in Brazil to Publibanca Brasil S.A., an affiliate of Eletromidia S.A. The sale, valued at approximately R$80 million (US$14 million), is a strategic move to optimize Clear Channel Outdoor’s portfolio and focus on its growth in the America and Airports segments.
- News
- May 7, 2025
- 3 views
The Trade Desk Launches European Unified ID (EUID) on Snowflake Marketplace to Enhance Cross-Channel Advertising
The Trade Desk, a global leader in advertising technology, has officially launched the European Unified ID (EUID) on Snowflake Marketplace. This move enables joint customers to activate more targeted and privacy-centric digital advertising campaigns, leveraging authenticated data across channels.
- News
- May 7, 2025
- 2 views
LoopMe Expands Partnership with Reveal Mobile for Enhanced Global OOH Brand Lift Measurement
LoopMe, a global leader in brand performance, has expanded its partnership with Reveal Mobile to provide advanced global Out-of-Home (OOH) brand lift measurement. With this expanded collaboration, Reveal Mobile becomes LoopMe’s dedicated partner for OOH brand lift studies, offering sophisticated GPS-based exposure data to enhance measurement accuracy across various markets.
- News
- May 7, 2025
- 3 views
VideoAmp Takes Major Step in Media Measurement with MRC Audit
VideoAmp, a leading media measurement company, has officially entered the audit phase with the Media Rating Council (MRC). This move highlights VideoAmp’s commitment to transparency, data fidelity, and adhering to the highest industry standards in media measurement. The company is working towards MRC accreditation, which is a critical milestone in its journey to becoming a trusted currency-grade measurement provider.
- News
- May 7, 2025
- 2 views
Anura Solutions Partners with InsurAds to Combat Ad Fraud and Enhance Campaign Performance
Anura Solutions, experts in digital advertising fraud detection, has teamed up with InsurAds, a leader in ad-tech insurance and attention-based ad monetization solutions. This strategic collaboration brings Anura’s fraud detection capabilities into InsurAds’ revolutionary digital ad insurance, offering advertisers enhanced protection and performance for their campaigns.
- News
- May 7, 2025
- 3 views
Context Networks Unveils Deep Intelligence Marketing for Bars and Taverns
Context Networks, Inc., the pioneering programmatic advertising platform designed for the gaming industry, has announced the launch of its Deep Intelligence Marketing strategy. This groundbreaking approach transforms bars, taverns, and on-premise slot route operations into high-impact retail media spaces, leveraging AI-driven data analytics, machine learning, and context-aware digital couponing.
- News
- May 7, 2025
- 2 views
Gameway Partners with TRG for Brand Advertising and Strategy
Gameway, the world’s first premium video game lounge designed for airports, has announced that it has chosen TRG as its new brand advertising agency. TRG will be responsible for overseeing the creative direction, media strategy, brand development, and the revamp of Gameway’s website.
- News
- May 7, 2025
- 2 views
Premier Outdoor Media Divests OOH Assets to Lamar Advertising
Premier Outdoor Media, an independent operator of out-of-home (OOH) advertising assets across the Northeast Corridor, has announced the sale of its OOH assets to Lamar Advertising Company (NASDAQ: LAMR). This acquisition adds nearly 200 billboard faces to Lamar’s portfolio, including 45 digital units in strategic markets across New Jersey, Delaware, Maryland, Pennsylvania, and New York.
