GlobeNews Wire
- News
- August 28, 2025
- 2 views
Magnite Introduces Pause Ads to Boost CTV Engagement Across Top Streaming Platforms
Magnite (NASDAQ: MGNI), the largest independent sell-side advertising platform, is expanding its high-impact connected TV (CTV) offerings with Pause Ads, now available across leading streaming services including DIRECTV, DISH Media, and Fubo. The move complements Magnite’s Home Screen and Tiles formats, targeting the growing demand for ad experiences that enhance viewer engagement and maximize publisher revenue.
AdTechEdge
- News
- August 14, 2025
- 2 views
Nielsen to Launch CTV Ad Intel in Australia, Promising Unmatched Competitive Insights
Australia’s connected TV market just got a powerful new measuring stick. Starting Q4 2025, Nielsen will roll out CTV insights within its Ad Intel platform, giving advertisers, agencies, publishers, and broadcasters an unprecedented look at competitor ad spend and creative strategies across major streaming services—including Netflix, Prime Video, Hulu, YouTube TV, and Paramount+.
BusinessWire
- News
- August 11, 2025
- 1 views
Perion Turns CTV Into a Performance Marketing Powerhouse
Perion Network (NASDAQ, TASE: PERI) has launched Performance CTV, a new capability in its Perion One platform aimed at giving advertisers full-funnel, measurable results on premium streaming platforms. This means not just views and brand lift, but hard performance KPIs like conversions and Return on Ad Spend (ROAS)—metrics CTV has historically struggled to deliver.
AdTech Edge
- News
- August 7, 2025
- 1 views
IAB Tech Lab’s LEAP Initiative Targets AdTech’s Biggest Streaming Headache
As streaming audiences surge, IAB Tech Lab unveils a new playbook to prevent live event ad meltdowns.
PRWebWunderkind’s Programmatic Pause Ads Reinvent CTV Engagement
Wunderkind Ads, the ad-tech arm of Wunderkind known for its respectful, user-first ad experiences, has officially entered the CTV arena with the launch of WunderKIND CTV Pause Ads. Developed in collaboration with OpenGlass.TV and delivered programmatically via PubMatic, this new ad format is designed to capture attention during content breaks—without annoying the viewer.
