IAB Tech Lab Launches New CTV Ad Portfolio and Updated Programmatic Guidance

IAB Tech Lab, the global authority on digital advertising standards, has released its new CTV Ad Portfolio along with a major update to its Guide to Programmatic CTV. The move aims to bring consistency and efficiency to the rapidly growing connected TV (CTV) marketplace.

CTV’s Creative and Data Revolution: LG Ad Solutions Shows the Power of Advanced TV Ads

As streaming cements itself as the dominant way audiences consume TV, advertisers are doubling down on Connected TV (CTV) to fuse storytelling with measurable impact. LG Ad Solutions’ latest report, The Art and Science of the CTV-First Era Part One, offers a snapshot of how brands are leveraging CTV’s advanced capabilities to reach viewers more effectively.

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