Amazon Ads Expands iHeartMedia Partnership to Bring Programmatic Audio to Amazon DSP
Amazon Ads and iHeartMedia are tightening their long-running partnership with a major expansion: advertisers using Amazon DSP can now buy iHeart’s vast streaming audio inventory programmatically. It’s a move that blends Amazon’s formidable first-party signals with iHeart’s massive listener footprint—opening up a richer, more measurable lane into the booming digital audio market.
AdLib and Audiohook Bring Pay-for-Performance Model to Programmatic Audio
In a move that could change how programmatic audio fits into omnichannel strategies, AdLib Media Group has integrated Audiohook’s pay-for-performance audio inventory into its DSP-agnostic media buying platform. The result? Advertisers can now tap into podcasts, streaming platforms, and digital radio—without paying unless their ad actually delivers results like site visits, sign-ups, or purchases.
iGlobal Radio Opens Global Audio Ad Access with Targeted, Budget-Friendly Packages
iGlobal Radio, the fast-scaling digital radio network with over 100 curated stations, is stepping up its game with a new offering: affordable, targeted advertising packages designed to help brands tap into its diverse, globally dispersed, and deeply engaged listenership.
TARA Media Integrates Triton Digital to Boost Programmatic Audio Advertising
As streaming audio grows rapidly, TARA Media, a data-driven marketing agency, has partnered with Triton Digital, a global leader in digital audio and podcast technology. This integration enhances programmatic audio advertising capabilities within the TARA Media Buying Platform, offering marketers a more strategic omnichannel approach.








