PR Newswire
- News
- September 11, 2025
- 1 views
Roqad Acquires Zeotap-Data to Boost Privacy-Safe Audience Targeting Across DSPs
Roqad, Europe’s largest identity aggregator and data onboarding partner, has acquired Zeotap-Data, Zeotap’s third-party audience business, for an undisclosed sum. The move combines Roqad’s identity graphs and onboarding expertise with Zeotap-Data’s scale and trading platform integrations, enabling advertisers to expand privacy-safe, personalized targeting
EIN Presswire
- News
- September 2, 2025
- 1 views
Traffic and Bridges Redefines Omni-Channel Advertising with Data-Driven Expertise
James Williams, President and Owner of Traffic and Bridges, is changing how businesses approach digital advertising. With over a decade in paid media and $100 million in ad spend managed, Williams has built a proven system for connecting brands to audiences across an increasingly complex digital landscape.
AdTech Edge
- News
- August 29, 2025
- 2 views
Zoom Media Joins Forces with VIOOH to Boost Programmatic GymTV Ads Across North America
Zoom Media, the parent company of GymTV, has partnered with VIOOH, a global digital out-of-home (DOOH) supply-side platform, to bring GymTV’s premium in-gym video inventory to programmatic buyers across the U.S. and Canada.
GlobeNews Wire
- News
- August 28, 2025
- 2 views
Magnite Introduces Pause Ads to Boost CTV Engagement Across Top Streaming Platforms
Magnite (NASDAQ: MGNI), the largest independent sell-side advertising platform, is expanding its high-impact connected TV (CTV) offerings with Pause Ads, now available across leading streaming services including DIRECTV, DISH Media, and Fubo. The move complements Magnite’s Home Screen and Tiles formats, targeting the growing demand for ad experiences that enhance viewer engagement and maximize publisher revenue.
BusinessWire
- News
- August 27, 2025
- 1 views
PrimeAudience Teams With Index Exchange to Push AI-Powered, Privacy-First Targeting Upstream
The battle over audience targeting in a cookieless future is heating up. PrimeAudience, a global custom audience provider, has struck a partnership with Index Exchange, one of the world’s largest independent SSPs, to bring more efficient, privacy-conscious media buying to the supply side.
- News
- August 18, 2025
- 1 views
Simpli.fi Named Best Overall AdTech Company at MarTech Breakthrough Awards
Simpli.fi, the self-described Advertising Success Platform, just added a major trophy to its case. The company has been named “Best Overall AdTech Company” in the 8th annual MarTech Breakthrough Awards, edging out hundreds of competitors in one of the industry’s most closely watched rankings.
- News
- August 14, 2025
- 1 views
EX.CO Joins Prebid.org to Help Rewrite Video Ad Standards
Meta Description: EX.CO joins Prebid.org as a Tier 1 partner, bringing its machine learning video tech to shape the future of programmatic video.
AdTechEdge
- News
- August 14, 2025
- 2 views
Nielsen to Launch CTV Ad Intel in Australia, Promising Unmatched Competitive Insights
Australia’s connected TV market just got a powerful new measuring stick. Starting Q4 2025, Nielsen will roll out CTV insights within its Ad Intel platform, giving advertisers, agencies, publishers, and broadcasters an unprecedented look at competitor ad spend and creative strategies across major streaming services—including Netflix, Prime Video, Hulu, YouTube TV, and Paramount+.
- News
- August 12, 2025
- 1 views
Digital Loop Brings Big Ads’ Omni-Channel Ad-Tech to Western Australia
Western Australia’s ad market just got a serious boost. Digital Loop has been named the exclusive media representative for Big Ads, bringing the Australian ad-tech company’s premium programmatic and rich media solutions directly to WA agencies and brands.
- News
- August 8, 2025
- 1 views
Alkimi Taps Sui Blockchain to Overhaul Digital Ads with Full Transparency
In a bold move to reinvent digital advertising from the ground up, decentralized ad platform Alkimi has joined forces with Sui, a blockchain built for scalability and mass adoption. The mission? Drag one of the internet’s most opaque and intermediated industries into the light—by bringing ad transactions on-chain.
