AdLib and Curated.Media Team Up to Clean Up Programmatic’s Messy Middle

Programmatic advertising has never been short on promises—scale, precision, automation—but the reality for most agencies today looks more like a maze than a marketplace. Fragmented supply paths, inconsistent brand safety controls, and endless PMP troubleshooting leave in-house teams stuck doing anything but strategic work.

TARA Media Partners with Pixalate to Combat Ad Fraud and Enhance Media Transparency

TARA Media, a full-service, data-driven marketing agency, today announced a strategic partnership with Pixalate, the market leader in ad fraud protection and compliance analytics, to enhance its supply path integrity and shield its clients from invalid traffic (IVT).

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