Transcosmos Wins Microsoft Advertising’s Data Integration Excellence Award for 2025

Awards in ad tech tend to blend together—until one spotlights a shift in how platforms and partners are rethinking performance. That’s the case with transcosmos, which just secured the Data Integration Excellence Award at the Microsoft Advertising Partner Awards 2025, a recognition reserved for partners building measurable, scalable, data-rich solutions that actually move the needle.

Affinity Solutions Joins Microsoft Advertising to Power Custom Consumer Purchase Audiences

Affinity Solutions, a leading provider of consumer purchase insights, has teamed up with Microsoft Advertising to give advertisers access to custom Consumer Purchase Audiences via Microsoft Curate Commerce. The partnership aims to help brands “conquest” competitors’ customers and shift market share across sectors like travel, retail, quick-service restaurants (QSR), and insurance.

LoopMe Partners with Microsoft Advertising for Real-Time Brand Optimization

LoopMe, the global leader in brand performance, has announced an exciting new partnership with Microsoft Advertising. This collaboration integrates LoopMe’s first-to-market real-time brand optimization solution, PurchaseLoop, into Microsoft Curate. Through this integration, advertisers will gain access to real-time optimization, brand measurement, and custom data—driving better results in brand awareness, purchase intent, and consideration.

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