PubMatic and Butler/Till Launch Fully Autonomous Agentic CTV Campaign for Clubtails
The promise of AI-powered advertising has long hovered between pilot projects and PowerPoint decks. PubMatic and independent agency Butler/Till are now pushing that promise into live market reality.
Magnite and ITN Bring Programmatic Precision to Local Linear TV
In a move that could finally bridge the gap between digital and broadcast advertising, ITN and Magnite have launched the industry’s first Local Linear TV Private Marketplace—a platform designed to bring digital-like automation and precision to local TV ad buying.








