InCampaign Agency Launches Pipeline Jumpstart Package to Help B2B Brands Scale LinkedIn Ads Faster

LinkedIn advertising has become a critical growth engine for B2B companies—but also one of the most complex and expensive channels to get right. Today, InCampaign Agency, a Chicago-based LinkedIn Ads agency founded by former LinkedIn Ads team members, is introducing a solution built specifically for brands ready to scale with confidence.

The Female Quotient and Rokt Launch “The Marketing Edit” Video Series

The Female Quotient (The FQ), home to the world’s largest community of women in business, has teamed up with ecommerce technology leader Rokt to launch The Marketing Edit, an original video series offering behind-the-scenes insights from top marketing and growth executives at Fortune 500 companies.

Marketers Double Down on CTV, But Creative Still Trails Behind

In the rush to meet today’s multiscreen audiences, marketers are investing heavily in Connected TV (CTV)—but their creative strategies are still stuck in the past. That’s the key takeaway from a new report by Smartly, an AI-powered adtech platform, and eMarketer, which surveyed over 200 marketers on the state of digital video advertising in 2025.

CadenceSEO Expands to Michigan Offering Expert SEO & Digital Marketing Services

CadenceSEO is excited to announce its expansion into Michigan, bringing expert SEO consulting and digital marketing services to businesses and organizations across the state. In today’s competitive digital landscape, SEO consulting is crucial for increasing visibility and driving sustainable growth. CadenceSEO offers customized solutions for businesses of all sizes, from local startups to large enterprises.

TelevisaUnivision Names Tim Natividad New President of U.S. Advertising Sales

TelevisaUnivision, the world’s leading Spanish-language media company, announced a leadership change in its U.S. advertising division. Donna Speciale will step down as President of U.S. Advertising Sales and Marketing, with Tim Natividad named as her successor effective June 9. Speciale will remain during a transition period to ensure a smooth handover.

6 Proven Steps to Attract Quality Affiliates to Your Program

Attracting high-quality publishers requires more than just a signup form—it demands visibility, credibility, and continuous engagement. At Tapfiliate, a trusted affiliate platform serving 3,000+ brands in 90+ countries, we’ve refined a frameawork that consistently draws in top-tier affiliate talent. Here’s a 6-step guide based on strategies that deliver real results.

Quad to Join Key Investor Conferences in May and June 2025

Quad/Graphics, Inc., a leading marketing experience company, has announced its participation in several prominent investor conferences this spring and summer. The company’s Chairman, President & CEO Joel Quadracci and CFO Tony Staniak will represent Quad in a series of one-on-one meetings with investors to discuss strategic initiatives, financial performance, and long-term growth opportunities.

Orange 142 Unveils Guide to Master Foot Traffic Attribution

Orange 142, a division of Direct Digital Holdings (NASDAQ: DRCT), has released a comprehensive guide aimed at demystifying foot traffic attribution—a critical tool for marketers seeking to understand the real-world impact of digital campaigns. As in-store visits continue to rise post-pandemic, the ability to attribute digital ad exposure to physical store footfall is reshaping strategies for retail, grocery, and mid-market brands.

Cast Iron Media Appoints Shane Ankeney to Advisory Board | CTV Sports Growth

Cast Iron Media, a leader in live sports and premium video advertising across connected television (CTV), has appointed Shane Ankeney to its Advisory Board. Ankeney, a seasoned executive, brings decades of strategic, operational, and marketing expertise to help Cast Iron accelerate its growth in the rapidly evolving CTV and sports media landscape.

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