Magnite Launches Live Scheduler, Aims to Standardize Live Event Advertising

Live events used to be advertising’s most dependable premium real estate: guaranteed attention, emotionally charged audiences, and little competition from the pause button. But in streaming, “live” has been anything but straightforward. Inventory is fragmented, planning is messy, and advertisers often don’t know what’s coming until the content is already rolling.

Wurl Teams Up with Prime Video to Launch Live TV Channel in Germany, Featuring Wimbledon Highlights

Prime Video Goes Live in Germany—with a Little Help from Wurl Amazon’s Prime Video is diving deeper into live streaming—and it’s chosen Wurl as its partner in Germany to make…

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