BusinessWire
- News
- December 5, 2025
- 1 views
PubMatic and BrightLine Turn CTV Into a Measurable Performance Channel
Connected TV has gotten remarkably good at capturing viewer attention—but historically not so great at proving it can drive real-world business outcomes. That gap just narrowed. PubMatic and BrightLine are teaming up to bring interactive and addressable CTV experiences directly into PubMatic’s programmatic platform, pairing high-engagement ad formats with commerce-media measurement that tracks actual product purchases.
PR Newswire
- News
- October 16, 2025
- 1 views
TNL Mediagene Partners with Geniee to Expand Interactive Ad Platform Cr.ED in Japan
Tokyo-based digital media group TNL Mediagene (Nasdaq: TNMG) announced that its Japanese subsidiary, Mediagene Inc., has partnered with leading AdTech company Geniee, Inc. to expand the reach of its interactive advertising platform Cr.ED.
GlobeNews Wire
- News
- October 8, 2025
- 1 views
Datavault AI Brings Patented ADIO Tech to Live Radio With 99.7 FM Pilot
Datavault AI Inc. (Nasdaq: DVLT), a leader in AI-driven data visualization and monetization, is turning up the volume on radio advertising innovation. The company announced a strategic partnership with Southwest U.S. station 99.7 FM, marking the first deployment of its patented ADIO® Inaudible Tones® technology in mainstream broadcast media.
- News
- June 25, 2025
- 2 views
CTV Viewers Embrace Ads as Subscription Fatigue Sets In, Says VAB Report
The golden age of ad-free streaming may be losing some of its shine. According to the latest report from the Video Advertising Bureau (VAB)—Staying Current on Streaming: The Latest on Connected TV Consumer Behaviors—CTV audiences are increasingly choosing ad-supported services, FAST channels, and bundled streaming options as subscription costs continue to rise.
